PPG adds Ditzler Big Flake to Vibrance Collection
STRONGSVILLE, Ohio – April 2, 2008 – PPG Automotive Refinish recently introduced Ditzler® Big Flake™ to its Vibrance Collection® brand of custom colors and special effect finishes.
Ditzler Big Flake consists of 6 large metallic flakes that produce a unique “retro” look when added to a basecoat or clearcoat finish. The new Ditzler Big Flake line is available in silver and gold as well as four color-shifting options including green to purple, blue to red, red to gold, and gold to silver.
Ditzler Big Flake can be added directly to the basecoat or used as a ground coat for PPG’s Radiance® II mid-coats to create an exceptional retro special effect finish. It can also be added to color blenders or Radiance II to create a mid-coat/pearl-coat effect.
Randy Cremeans, manager, collision segments, North America for PPG Automotive Refinish, said, “The product is named ‘Ditzler’ after the Ditzler Color Company, which was founded in 1902 and purchased by the Pittsburgh Plate Glass Company in 1928. Known as PPG today, the company marketed Automotive Refinish products under the Ditzler name until 1986. Many of our custom finishers used Ditzler products over the years and are very nostalgic about the Ditzler name. We felt Ditzler Big Flake was an appropriate name for this ‘retro-looking’ product.”
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries. PPG’s sales in 2007 were $11.2 billion. SigmaKalon, a worldwide coatings producer based in Uithoorn, Netherlands, that PPG acquired Jan. 2, 2008, had 2007 sales of $2.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.