||The constraint area for adding a corporate descriptor to a brand signature is shown on the left. You may choose to add a corporate descriptor (“A PPG Industries Brand” or “A PPG Brand”) with or without the logo. Brands require individual attention depending on the brand’s logo, so there is no single set of rules for alignment. |
The minimum height of the PPG logo when used with a corporate descriptor is 3/16 inches or 5 millimeters, shown in the Logo/Constraints section.
- For a corporate descriptor with a logo, here is how to determine the constraint area. Measure the height of the logo, called “x-space,” a measurement in inches or millimeters. The empty area surrounding the logo(called the area of non-encroachment) must be at least that measurement (“x”).
Keep the area of non-encroachment free of other graphic elements, including typography, illustrative material, other logos or the edge of a working area (such as trim edges of paper and borders).
- For a corporate descriptor without a logo, measure the height of the capital letter, called “c,” a measurement in inches or millimeters. The empty area surrounding the logotype (called the area of non-encroachment) must be at least as much as that measurement (“c”).
The PPG corporate logo is a registered trademark. To protect the corporation’s proprietary rights, the logo may appear only in its approved form, as described in the Basic Identity Structure section.
If you have questions, please contact firstname.lastname@example.org.