||The correct alignment and constraint area for constructing a logotype or signature with a product name and a corporate descriptor is shown on the left. |
You have the option of using the PPG logo with the product if you want to increase the level of attention and association with PPG Industries. You may choose to add a corporate descriptor (“A PPG Industries Product”) with or without the logo.
The minimum height of the PPG logo when used with a corporate descriptor is 3/16 inches or 5 millimeters, shown in the Logo/Constraints section.
The vertical signature is the preferred one, although both vertical and horizontal signatures are acceptable. All graphic elements must align correctly.
- For a logotype, here is how to determine the constraint area. Measure the height of the capital letter, called “c,” a measurement in inches or millimeters. The empty area surrounding the logotype (called the area of non-encroachment) must be at least as much as that measurement (“c”).
Keep the area of non-encroachment free of other graphic elements, including typography, illustrative material, other logos or the edge of a working area (such as trim edges of paper and borders).
- For a signature, here is how to determine the constraint area. Measure the height of the logo, called “x-space,” a measurement in inches or millimeters. The empty area surrounding the logo (called the area of non-encroachment) must be at least half that measurement (“½ x”).
The PPG corporate logo is a registered trademark. To protect the corporation’s proprietary rights, the logo may appear only in its approved form, as described in the Basic Identity Structure section.
If you have questions, please contact firstname.lastname@example.org.