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COLORFUL THINKING 

Creating colors that inspire consumers

Letting consumers introduce a little color into their lives, and a little of themselves into their color choice.


PPG touches consumers’ lives everyday in ways seen and unseen with our range of products that include paints and coatings, optical products, tinted architectural glass, and color selection tools, among many more. And, in all of our consumer applications, we stand out as a color pioneer.

PPG uses innovative pigments and special effect colorants to engineer coatings that really speak to consumers and move products. Our vast product array and application expertise mean we can add color value to a variety of surfaces—including eye-popping consumer electronics, lustrous lawn furniture, vibrant washers and dryers, brilliant barbecue grills, even tool boxes. 

The work we do in creating new coatings has proven to truly make a difference to consumers as they choose their products—in turn making a difference to manufacturers’ bottom lines.  Studies show that color can
be 85 percent of the driving factor in why a consumer chooses a particular product, and PPG is there to provide our customers with color consultation, color matching, trend forecasting, and other color tools and services to better position themselves with their customers.

Innovations for every day—and a longer life.


Beyond color, we work with our customers to help them achieve the desired look, feel, and image for their product’s surface. Our innovations include products such as Teslin® substrate for ID cards and e-passports to a range of breakthroughs that help make products greener—with everything from solvent-free powder coatings that emit virtually no VOCs to packaging coatings and inks that protect and decorate metal cans.


Extending color and products outside the box.


Beyond our paints, coatings, and directly related products, PPG has a hand in a range of other types of products and companies that create items that end up in consumers’ hands around the world.  


Resources and Tools
 

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PPG Industries:

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Visit us online: 

PPG Industrial Coatings

PPG TrueFinish®

PPG Packaging Coatings

PPG Commerical Coatings

PPG Teslin® Substrate

Transitions® Lenses

Voice of Color Twitter Feed

Voice of Color Cafe Blog

Voice of Color - Find your color inspiration


 

PPG ColorShare

PPG ColorShare - color selection and expertise for every market