PPG Global Design and Color Marketing

PPG Industries knows automotive color. For more than 80 years, PPG has been on the forefront of automotive coatings innovation. PPG combines its extensive knowledge of coatings and special effects technologies with analysis of industry trends to aid automakers around the world in enhancing the image and identity of their vehicle brands.

The members of the PPG Global Design and Color Marketing Team research cultural, social and lifestyle trends to create cutting-edge color palettes and special effects that meet automakers goals for brand identity, durability, workability and cost effectiveness. Year after year, the team is dedicated to providing the latest colors and technologies to help automakers achieve their marketing and sales objectives.

The PPG Global Design and Color Marketing Team:

  • Consists of colorists located around the world 
  • Combines research of global automotive, fashion, architectural and interior design trends with insight of regional influences and knowledge of new technologies to provide automakers with innovative color ideas
  • Examines cultural and lifestyle trends in all major regions of the world to gain a better understanding of international color preferences
  • Interacts with customers around the world to assist them with color selections that help differentiate their brands
  • Works with other PPG colorists to help define and communicate color trends for a wide range of market segments, including automotive, general industrial, glass, architectural, aerospace, aftermarket and trade sale products
  • Participates in highly influential global design and color organizations that help to determine colors for transportation, fashion, home furnishings and building products