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2008 News

PPG Launches CertifiedFirst® Network Webinar Series

STRONGSVILLE, Ohio – May 29, 2008 – PPG Automotive Refinish today announced the CertifiedFirst® Network will launch a series of monthly Webinars to support collision center owners in their efforts to successfully market their collision centers to consumers and insurers. The Webinars are set to cover a wide range of topics designed to help develop business and customer relationships and capitalize on insurance company opportunities.

The first Webinar, focusing on continuing education for insurance agents, will be held on June 3, at 1 pm EST. Subsequent Webinars are scheduled for the third Thursday of every month, also at 1 pm EST. Each Webinar will be led by industry specialists and run for approximately 45 minutes, followed by a 15-minute Question & Answer session. A total of six Webinars are scheduled.

“We have seen great success for collision centers that have taken advantage of CertifiedFirst marketing tools,” said Paul Ong, manager, CertifiedFirst operations and marketing. “Webinar technology allows us to communicate with the entire CertifiedFirst Network value chain from PPG Sales and Distribution to our collision centers. The presentation topics will focus on effective ways for collision center managers to market their business and keep them up to date with industry trends as well as enhancements to our network programs.”

Webinar dates and topics are:

June 3 Continuing Education for Insurers: How collision shops can host and conduct accredited courses for insurance personnel
June 19 The Precision Marketing Report: Using valuable and exclusive “Precision Marketing” data and demographic information profiling a shop’s local selling area
July 17 NEW: CertifiedFirst Network Shop Credentials: Presenting CertifiedFirst Network shop capabilities to insurance agents and DRP managers
August 21 NEW: CertifiedFirst Network Custom Brochures: Using pre-designed templates to produce customer-focused brochures AND Search Engine Optimization: Maximizing web traffic to your collision center website
September 18 CertifiedFirst Network Partnerships: Leveraging 3rd party affiliations to provide value for network participants
October 16 Insurance Agent Databases and Newsletters: Building an insurance agent database and communicating with this valuable source of business

Webinars are open to CertifiedFirst Network participants, PPG distributors and employees.

For more information about the CertifiedFirst Network, call 440/572-2800 or visit www.certifiedfirst.com.

about the certifiedfirst network

The CertifiedFirst® Network is America’s largest collision repair network, comprised of quality-rated dealership and independently-owned auto body repair centers in North America, South America and Europe. CertifiedFirst Network participants receive access to a wide array of marketing tools to assist collision centers in marketing themselves to insurance agents and carriers as well as consumers. Each CertifiedFirst Network collision center has been third-party verified by Underwriters Laboratories and their paint products are guaranteed by the Good Housekeeping Seal of Approval to ensure consumer confidence. For more information on the CertifiedFirst Network, visit www.certifiedfirst.com or call 1-866-Cert1st (866-237-8178).

about ppg

Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries. PPG’s sales in 2007 were $11.2 billion. SigmaKalon, a worldwide coatings producer based in Uithoorn, Netherlands, that PPG acquired Jan. 2, 2008, had 2007 sales of $2.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

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