PPG Trains OEMs in New Waterborne Paint Technology
STRONGSVILLE, Ohio – June 11, 2008 – In an effort to reduce VOC emissions, new environmental regulations in California and Canada will soon require that waterborne basecoats replace solvent basecoats for vehicle refinishing. Original equipment manufacturers have a vital interest in this development and how it will affect them in the future. With that in mind, major OEMs are turning to PPG, a leading innovator in waterborne paint technology, to learn more about these new coatings.
To address the issue, PPG held a waterborne coatings training seminar specifically for OEM representatives at its Wixom, Michigan Business Development Center. The one-day event focused on PPG’s Envirobase® High Performance waterborne basecoat, and its anti-settle technology, ease of application, unparalleled color match and the effortless transition to these technologically advanced products.
Attending the training session were representatives of the major domestic manufacturers: Brian Dotterer from General Motors; Ron Nomura, Dan Black and Doug R. Craig from Chrysler; and Gerry Bonnani and Mike Leach from Ford.
Nomura said, “I’m impressed with the ease of application of Envirobase. Waterborne products are where the industry is heading.”
Bonnani added, “ Envirobase is a great product, and bodyshops will do well to utilize the benefits of waterborne basecoats for excellent color match and blending properties."
Ken Davis, manager, PPG OEM Business Development, said, “Waterborne is the industry’s future. It’s a major industry change, and OEMs want to know all about it. PPG has been leading the way on water conversions and we wanted to demonstrate to the OEMs how good waterborne coatings are, how easy it is to switch over using our ‘Convert with Confidence’ process, and how PPG provides technological support.”
PPG will be scheduling more training classes to help keep OEMs on top of the shifting automotive refinishing landscape.
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries. PPG’s sales in 2007 were $11.2 billion. SigmaKalon, a worldwide coatings producer based in Uithoorn, Netherlands, that PPG acquired Jan. 2, 2008, had 2007 sales of $2.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.