PPG's MVP Business Solutions Launches New Marketing Portal
STRONGSVILLE, Ohio – May 4, 2010 – PPG’s MVP Business Solutions team has launched a unique web marketing portal designed exclusively for use by PPG collision repair shop customers. The announcement was made by Norm Angrove, senior manager, PPG Value Added Programs, at the recent MVP Business Solutions Conference at the Paradise Point Hotel in San Diego.
The portal, developed in conjunction with Infogroup, Inc., a U.S.-based, global provider of business information, will provide MVP collision centers and CertifiedFirst® Network participants access to industry-leading U.S. and Canadian business data as well as U.S. consumer material. Available exclusively at www.ppgmvp.com, the new web portal will enable users to develop targeted marketing lists and conduct direct mail, telemarketing and email campaigns, all from one system.
“We are excited to work with the MVP Business Solutions team and their customers to create top-notch marketing campaigns,” said Joe Lemoine, president, Infogroup Mid Markets Division. “With its special breed of marketing assists, we’re confident that the PPG Marketing Portal will help MVP and CertifiedFirst Network shops reach their target audience effectively and maximize their ROI.”
Infogroup’s extensive capabilities and resources enable targeted sales, effective marketing and astute research solutions through the portal. Their information banks power innovative tools and insight for businesses to efficiently and effectively reach customers and prospects using multiple channels, including the world’s most powerful Internet search engines.
“When we announced this new marketing tool to customers at our sold-out conference, it was no surprise that the response was overwhelmingly positive,” said Angrove. “Given the tough economic climate that collision centers are dealing with, this innovative web portal will provide a ‘turbocharged’ assist for strengthening their marketing initiatives.”
PPG collision centers who are interested in learning more about the marketing portal are invited to attend one of three scheduled webinar demonstrations: Tuesday May 11th at 9:00 a.m. Eastern Standard Time, Thursday May 13th at 1:00 p.m. Eastern Standard Time, and Monday May 17th at 4:00 p.m. Eastern Standard Time.
For more information about PPG MVP Business Solutions and the new marketing portal, or to register for one of the webinar training sessions, email MVPmailbox@ppg.com, contact your PPG territory manager, or visit www.ppgmvp.com.
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty products company. Founded in 1883, the company serves customers in industrial, transportation, consumer products, and construction markets and aftermarkets. With headquarters in Pittsburgh, PPG operates in more than 60 countries around the globe. Sales in 2009 were $12.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit http://www.ppg.com/.
about the mvp program
When introduced over a decade ago, MVP Services was the first program of its kind in the collision repair industry. Since then, thousands of collision center owners and managers have taken advantage of MVP’s innovative services to improve the way they run their business. Green Belt Training is part of the MVP program.