PPG and American Honda establish strategic alliance
STRONGSVILLE, Ohio – June 2, 2009 – PPG Automotive Refinish has announced the formation of a strategic alliance with American Honda and its new Body Shop Recognition Program. American Honda has approved the credentials of PPG’s CertifiedFirst® Network and MVP Business Solutions programs as qualifying refinish supplier performance programs.
“We are pleased to form this relationship with American Honda,” said Steve Topczewski, PPG OEM business development manager. “Honda has a solid quality reputation and sets very high standards for its collision center network. Being selected to team up with them through our CertifiedFirst and MVP programs is something we can be proud of.”
American Honda will recognize dealer-owned and independent body shops in the U.S. that
- Participate in the PPG CertifiedFirst and MVP programs
- Adopt its OEConnection’s CollisionLink software program
- Conduct a minimum number of transactions through the CollisionLink system
Collision shops meeting the above requirements will have their name, address and contact information entered in a searchable database accessible by Honda/Acura owners as well as receive a plaque noting their commitment to refinish excellence.
Qualifying PPG-affiliated collision centers must be sponsored by a Honda/Acura dealer participating in the American Honda Collision Select Program. Additionally, eligible collision centers must adopt the OEConnection CollisionLink parts ordering software as a prerequisite to the program.
The CertifiedFirst Network is PPG’s national network of performance-driven collision centers designed to help participants effectively promote and improve their business through use of effective consumer and insurance marketing tools. PPG’s MVP Business Solution program encompasses a full range of business development training and support offerings that focus on improving the quality, speed and cost of running a performance-driven collision repair business.
Pittsburgh-based PPG is a global supplier of paints, coatings, optical products, specialty materials, chemicals, glass and fiber glass. The company has more than 140 manufacturing facilities and equity affiliates and operates in more than 60 countries. Sales in 2008 were $15.8 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.