Glossary
Adobe® Illustrator®
Sophisticated software by Adobe that allows skilled designers and printers to manipulate graphic elements and create vector-based art in EPS format.
Adobe® Acrobat® Reader®
You must have Adobe Acrobat Reader 4.0 or above to read the PDFs on this site. Reader is free software available from www.adobe.com. Acrobat Reader is used to open files in PDF format by any computer that has Acrobat Reader installed. If you only have PPG intranet access you may obtain a copy of Adobe Acrobat Reader from 
Advertising Specialties
See premiums.
Area of Non-Encroachment
See constraints.
Background
The area behind a design element. Also known as field.
Baseline
The imaginary line upon which the bottoms of letters, numbers, and other typographic characters are aligned (not including letters that descend below the line, such as g, p or j.)
Bleed
To reproduce an image that continues beyond the edge of the sheet, page or sign.
Brands
A brand is a promise of a positive experience that begins before a relationship is built. It is an expectation which buyers are pre-conditioned to act on. A company owns its trademark, but the marketplace grants it a brand.
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CapHeight
The height of an uppercase letter as measured from its top to its base perpendicular to the baseline.
CMYK
An abbreviation for the colors cyan, magenta, yellow and black. They are the core colors used in four-color process printing.
Collateral
See printed communication materials.
Communicative Name
The informal name of the company or one of its organizational groups used in conversation, copy and signatures: PPG Industries. It contrasts with the legal name: PPG Industries, Inc.
Constraints
The area surrounding a graphic element that must be kept free of any other graphic element, typography or field edge.
Corporate Colors
The official combination of colors associated with the Global Identity Standards, such as PPG Blue and black.
Corporate Descriptor
The line on a signature that identifies the product or brand with PPG Industries, such as “A PPG Industries Product.”
Corporate Identity
See signature, logo or logotype.
Dark Field
A field, background, that is darker than the element that is placed over it. It contrasts with a light field.
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Descriptive Line
The line of type that appears immediately below the logotype that is used to describe the SBU or product, such as PITTSBURGH® PAINTS when used with the signature.
Design Mark or Trademark
See logo.
Download Files
Software, files, that can be transported over the internet from a remote computer to a desktop computer.
EPS Files
See Illustrator EPS files.
FAQ
A list of questions and answers. It is an abbreviation for Frequently Asked Questions.
Field
The total available area in which corporate identity elements are placed, also known as background. Fields can be transparent, light or dark.
Flush Left (or Right)
The vertical alignment of lines of type at the left (or right) margin.
Font
A term that identifies the complete set of all characters, letters and numbers of the same typeface, such as Helvetica or Times.
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Four-Color Process
A printing process that combines four colors (cyan, magenta, yellow and black) to create full color images. It is used to reproduce continuous tone color photographs or to match colors. The colors are printed on top of one another to produce the desired image. See also CMYK.
Graphic Element
A piece of art or type.
Graphic Signature
See signature.
Graphic Standards
A set of guidelines outlining a corporate identity system and its proper use.
Horizontal Signature
A signature that features the PPG logo to the left of the logotype. It contrasts with a vertical signature.
Identity
See signature, logo or logotype.
Illustrator EPS Files
Files saved in a special format for use with Adobe Illustrator software.
Italic
The name given to typographic characters that are slanted to the right. For example, this is italic type.
Joint Venture
A joint venture is a corporate entity created by two (2) or more parties for a common purpose in which the parties agree to share management, control, profits and losses.
Kerning
See letter spacing.
Layout
The way in which graphics and typographic elements are placed on a page.
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Leading
See line spacing.
Legal Name
The formal term (PPG Industries, Inc., PPG Japan Ltd. and PPG Industries Ireland Limited) under which the corporation or one of its organizational elements, operates as a lawfully registered business. Generally, it is used in media only when required by law, such as for business cards, brochure address sign-offs, correspondence materials and legal documents. It is not used in signatures. It contrasts with the communicative name: PPG Industries.
Letter Spacing
The amount of space that separates letters in a word.
Light Field
A field, background, that is lighter than the element that is placed over it. It contrasts with a dark field.
Line Spacing
The amount of space that separates lines of type. The measurement from the baseline of one line of type to the baseline of the type immediately below it.
Logo
The graphic mark showing the letters PPG in a rectangle with rounded corners. Also known as a design trademark or symbol.
Logotype
The typographical element that says: PPG Industries. It can be used by itself or as part of the signature.
Margin
The top, bottom, left and right part of a layout.
Mark
The general term for a trademark, service mark and design mark.
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Marketing Slogan
An approved phrase or slogan used for advertising and promotional purposes, such as “It’s What To Look For In A Window.”
Match Color
A color that is reproduced using a specially mixed ink instead of a four-color process color.
Media
Forms of communication, including printed and electronic.
Offset
A printing process that transfers an image to the paper using ink (and not laser printing). The term is an abbreviated one for offset lithography.
Overprinting
To print a second image or type over something else.
Pantone® 307
The blue color, PPG blue, that is created using the PANTONE MATCHING SYSTEM®. PANTONE® colors displayed here may not match PANTONE–identified standards. Refer to current PANTONE MATCHING SYSTEM® Publications to view accurate PANTONE color standards. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions © Pantone, Inc., 2000.
PDF Files
See Adobe Acrobat Reader.
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Pica
A measurement used by printers and graphic designers that is equal to l/6 inch or 4.23 millimeters.
Point
A measurement of size often used when measuring fonts. There are 12 points to one pica.
PPG Blue
The corporate blue color that is associated with the PPG corporate logo. It can be created using Pantone® 307 or CMYK or RGB formulas.
Premiums
Premiums or advertising specialties are promotional items, usually three dimensional, used by a company to promote a product, service, brand, idea, organization or other element. Such items are frequently used in promotional direct mail campaigns, as giveaways at tradeshows and sales meetings, for customers, and many other uses. Premium items carry the company name, logo, brand, trademark or other identity, and must be used correctly.
Printed Communication Materials
Printed materials such as advertisments, direct mail, brochures, posters, etc.
Process Color
See CMYK.
Reverse
An image that has light type or graphics against a dark field.
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Registered Trademark
A trademark that has been granted Registration status by a government agency. When registered, the symbol ® should be used in conjunction with the trademark itself, and is usually placed on the right shoulder of the word. Alternatively for registered trademarks, a footnote may state, for example, “SUNGATE is a registered trademark of PPG Industries,” or (in the case of U.S. registrations) “Registered U.S. Patent and Trademark Office,” or “Reg. U.S. Pat. & TM Off.”
® Symbol
The symbol used with a Registered Trademark.
RGB Color
Red, green, blue color formulas used to create a specific color on televisions or computer monitors.
Sans Serif
A name given to typefaces that have no serifs (a fine line that finishes main strokes of a letter). For example: The Helvetica font is a sans serif typeface.
Secondary Name
See descriptive line.
Serif
A name given to typefaces that have serifs (a fine line that finishes main strokes of a letter). For example: Times Roman font
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Signs
The use of graphical elements on directional signs and building signs. Signs can be used on interior or exterior surfaces.
Signature
The combination logo and logotype that visually represents PPG Industries, Inc. in its corporate identification system.
Symbol
See Logo.
Template
A computer file indicating the correct position of graphic elements, and typographic specifications.
TM symbol
The trademark symbol is used to indicate that a name or design is claimed as a trademark. The two letters should appear in upper case and raised above the baseline (™). See also trademark.
Trademark
Identification of a particular source of goods or services. It is legally protected against confusingly similar use by others. See also the TM symbol.
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Typeface
See font.
Typography
The art, general design, and appearance of printed or electronic materials using fonts, typefaces.
Vertical Signature
A signature that features the PPG logo above the logotype. It contrasts with a horizontal signature.
Web-safe hex code
The web-safe color palette consists of 216 solid colors that display exactly the same on all computer monitors. Each color has a hex code of 6 characters. This is used to describe a color within the HTML code behind a web page.
Weight
The thickness of a line or typographic element.
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You must have Adobe Acrobat Reader 4.0 or above to read the PDFs on this site. Reader is free software available from . Acrobat Reader is used to open files in PDF format by any computer that has Acrobat Reader installed. If you only have PPG intranet access you may obtain a copy of Adobe Acrobat Reader from See . See . The area behind a design element. Also known as . The imaginary line upon which the bottoms of letters, numbers, and other typographic characters are aligned (not including letters that descend below the line, such as g, p or j.) To reproduce an image that continues beyond the edge of the sheet, page or sign. A brand is a promise of a positive experience that begins before a relationship is built. It is an expectation which buyers are pre-conditioned to act on. A company owns its trademark, but the marketplace grants it a brand. The height of an uppercase letter as measured from its top to its base perpendicular to the baseline. The multicolored, rainbow-like version of the PPG . An abbreviation for the colors cyan, magenta, yellow and black. They are the core colors used in four-color process printing. See . The informal name of the company or one of its organizational groups used in conversation, copy and signatures: PPG Industries. It contrasts with the legal name: PPG Industries, Inc. The area surrounding a graphic element that must be kept free of any other graphic element, typography or field edge. The official combination of colors associated with the Global Identity Standards, such as and black. The line on a signature that identifies the product or brand with PPG Industries, such as “A PPG Industries Product.” See . A field, background, that is darker than the element that is placed over it. It contrasts with a . The line of type that appears immediately below the logotype that is used to describe the SBU or product, such as PITTSBURGH® PAINTS when used with the signature: See . Software, files, that can be transported over the internet from a remote computer to a desktop computer. See . A list of questions and answers. It is an abbreviation for Frequently Asked Questions. The total available area in which corporate identity elements are placed, also known as . Fields can be transparent, light or dark. The vertical alignment of lines of type at the left (or right) margin. A term that identifies the complete set of all characters, letters and numbers of the same typeface, such as Helvetica or Times. A printing process that combines four colors (cyan, magenta, yellow and black) to create full color images. It is used to reproduce continuous tone color photographs or to match colors. The colors are printed on top of one another to produce the desired image. See also . A piece of art or type. See . A set of guidelines outlining a corporate identity system and its proper use. A signature that features the PPG logo to the left of the logotype. It contrasts with a . See . Files saved in a special format for use with Adobe Illustrator software. The name given to typographic characters that are slanted to the right. For example, . A joint venture is a corporate entity created by two (2) or more parties for a common purpose in which the parties agree to share management, control, profits and losses. See . The way in which graphics and typographic elements are placed on a page. See . The formal term (PPG Industries, Inc., PPG Japan Ltd. and PPG Industries Ireland Limited) under which the corporation or one of its organizational elements, operates as a lawfully registered business. Generally, it is used in media only when required by law, such as for business cards, brochure address sign-offs, correspondence materials and legal documents. It is not used in signatures. It contrasts with the : PPG Industries. The amount of space that separates letters in a word. A field, background, that is lighter than the element that is placed over it. It contrasts with a . The amount of space that separates lines of type. The measurement from the baseline of one line of type to the baseline of the type immediately below it. The graphic mark showing the letters PPG in a rectangle with rounded corners. Also known as a design trademark or symbol. The typographical element that says: PPG Industries. It can be used by itself or as part of the signature. The top, bottom, left and right part of a layout. The general term for a trademark, service mark and design mark. An approved phrase or slogan used for advertising and promotional purposes, such as “It’s What To Look For In A Window.” A color that is reproduced using a specially mixed ink instead of a four-color process color. Forms of communication, including printed and electronic. See . A printing process that transfers an image to the paper using ink (and not laser printing). The term is an abbreviated one for offset lithography. To print a second image or type over something else. The blue color, PPG blue, that is created using the PANTONE MATCHING SYSTEM®. PANTONE® colors displayed here may not match PANTONE–identified standards. Refer to current PANTONE MATCHING SYSTEM® Publications to view accurate PANTONE color standards. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions © Pantone, Inc., 2000. See . A measurement used by printers and graphic designers that is equal to l/6 inch or 4.23 millimeters. A measurement of size often used when measuring fonts. There are 12 points to one pica. The corporate blue color that is associated with the PPG corporate logo. It can be created using Pantone® 307 or CMYK or RGB formulas. Premiums or advertising specialties are promotional items, usually three dimensional, used by a company to promote a product, service, brand, idea, organization or other element. Such items are frequently used in promotional direct mail campaigns, as giveaways at tradeshows and sales meetings, for customers, and many other uses. Premium items carry the company name, logo, brand, trademark or other identity, and must be used correctly. Printed materials such as advertisments, direct mail, brochures, posters, etc. See . See . An image that has light type or graphics against a dark field. A trademark that has been granted Registration status by a government agency. When registered, the symbol ® should be used in conjunction with the trademark itself, and is usually placed on the right shoulder of the word. Alternatively for registered trademarks, a footnote may state, for example, “SUNGATE is a registered trademark of PPG Industries,” or (in the case of U.S. registrations) “Registered U.S. Patent and Trademark Office,” or “Reg. U.S. Pat. & TM Off.” The symbol used with a Registered Trademark. Red, green, blue color formulas used to create a specific color on televisions or computer monitors. A name given to typefaces that have no serifs (a fine line that finishes main strokes of a letter). For example: The Helvetica font is a sans serif typeface. See . A name given to typefaces that have serifs (a fine line that finishes main strokes of a letter). For example: The use of graphical elements on directional signs and building signs. Signs can be used on interior or exterior surfaces. The combination logo and logotype that visually represents PPG Industries, Inc. in its corporate identification system. An oversized portion of the PPG logo, angled, and in larger size. See . A computer file indicating the correct position of graphic elements, and typographic specifications. Graphic files saved in a special format for use with electronic presentation software, such as Microsoft® PowerPoint®. The trademark symbol is used to indicate that a name or design is claimed as a trademark. The two letters should appear in upper case and raised above the baseline (™). See also . Identification of a particular source of goods or services. It is legally protected against confusingly similar use by others. See also the . See . The art, general design, and appearance of printed or electronic materials using fonts, typefaces. A signature that features the PPG logo above the logotype. It contrasts with a . The web-safe color palette consists of 216 solid colors that display exactly the same on all computer monitors. Each color has a hex code of 6 characters. This is used to describe a color within the HTML code behind a web page. The thickness of a line or typographic element. Files saved in a special format for use with word processing software.You must have Adobe Acrobat Reader 4.0 or above to read the PDFs on this site. Reader is free software available from . Acrobat Reader is used to open files in PDF format by any computer that has Acrobat Reader installed. If you only have PPG intranet access you may obtain a copy of Adobe Acrobat Reader from See . See . The area behind a design element. Also known as . The imaginary line upon which the bottoms of letters, numbers, and other typographic characters are aligned (not including letters that descend below the line, such as g, p or j.) To reproduce an image that continues beyond the edge of the sheet, page or sign. A brand is a promise of a positive experience that begins before a relationship is built. It is an expectation which buyers are pre-conditioned to act on. A company owns its trademark, but the marketplace grants it a brand. The height of an uppercase letter as measured from its top to its base perpendicular to the baseline. The multicolored, rainbow-like version of the PPG . An abbreviation for the colors cyan, magenta, yellow and black. They are the core colors used in four-color process printing. See . The informal name of the company or one of its organizational groups used in conversation, copy and signatures: PPG Industries. It contrasts with the legal name: PPG Industries, Inc. The area surrounding a graphic element that must be kept free of any other graphic element, typography or field edge. The official combination of colors associated with the Global Identity Standards, such as and black. The line on a signature that identifies the product or brand with PPG Industries, such as “A PPG Industries Product.” See . A field, background, that is darker than the element that is placed over it. It contrasts with a . The line of type that appears immediately below the logotype that is used to describe the SBU or product, such as PITTSBURGH® PAINTS when used with the signature: See . Software, files, that can be transported over the internet from a remote computer to a desktop computer. See . A list of questions and answers. It is an abbreviation for Frequently Asked Questions. The total available area in which corporate identity elements are placed, also known as . Fields can be transparent, light or dark. The vertical alignment of lines of type at the left (or right) margin. A term that identifies the complete set of all characters, letters and numbers of the same typeface, such as Helvetica or Times. A printing process that combines four colors (cyan, magenta, yellow and black) to create full color images. It is used to reproduce continuous tone color photographs or to match colors. The colors are printed on top of one another to produce the desired image. See also . A piece of art or type. See . A set of guidelines outlining a corporate identity system and its proper use. A signature that features the PPG logo to the left of the logotype. It contrasts with a . See . Files saved in a special format for use with Adobe Illustrator software. The name given to typographic characters that are slanted to the right. For example, . A joint venture is a corporate entity created by two (2) or more parties for a common purpose in which the parties agree to share management, control, profits and losses. See . The way in which graphics and typographic elements are placed on a page. See . The formal term (PPG Industries, Inc., PPG Japan Ltd. and PPG Industries Ireland Limited) under which the corporation or one of its organizational elements, operates as a lawfully registered business. Generally, it is used in media only when required by law, such as for business cards, brochure address sign-offs, correspondence materials and legal documents. It is not used in signatures. It contrasts with the : PPG Industries. The amount of space that separates letters in a word. A field, background, that is lighter than the element that is placed over it. It contrasts with a . The amount of space that separates lines of type. The measurement from the baseline of one line of type to the baseline of the type immediately below it. The graphic mark showing the letters PPG in a rectangle with rounded corners. Also known as a design trademark or symbol. The typographical element that says: PPG Industries. It can be used by itself or as part of the signature. The top, bottom, left and right part of a layout. The general term for a trademark, service mark and design mark. An approved phrase or slogan used for advertising and promotional purposes, such as “It’s What To Look For In A Window.” A color that is reproduced using a specially mixed ink instead of a four-color process color. Forms of communication, including printed and electronic. See . A printing process that transfers an image to the paper using ink (and not laser printing). The term is an abbreviated one for offset lithography. To print a second image or type over something else. The blue color, PPG blue, that is created using the PANTONE MATCHING SYSTEM®. PANTONE® colors displayed here may not match PANTONE–identified standards. Refer to current PANTONE MATCHING SYSTEM® Publications to view accurate PANTONE color standards. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions © Pantone, Inc., 2000. See . A measurement used by printers and graphic designers that is equal to l/6 inch or 4.23 millimeters. A measurement of size often used when measuring fonts. There are 12 points to one pica. The corporate blue color that is associated with the PPG corporate logo. It can be created using Pantone® 307 or CMYK or RGB formulas. Premiums or advertising specialties are promotional items, usually three dimensional, used by a company to promote a product, service, brand, idea, organization or other element. Such items are frequently used in promotional direct mail campaigns, as giveaways at tradeshows and sales meetings, for customers, and many other uses. Premium items carry the company name, logo, brand, trademark or other identity, and must be used correctly. Printed materials such as advertisments, direct mail, brochures, posters, etc. See . See . An image that has light type or graphics against a dark field. A trademark that has been granted Registration status by a government agency. When registered, the symbol ® should be used in conjunction with the trademark itself, and is usually placed on the right shoulder of the word. Alternatively for registered trademarks, a footnote may state, for example, “SUNGATE is a registered trademark of PPG Industries,” or (in the case of U.S. registrations) “Registered U.S. Patent and Trademark Office,” or “Reg. U.S. Pat. & TM Off.” The symbol used with a Registered Trademark. Red, green, blue color formulas used to create a specific color on televisions or computer monitors. A name given to typefaces that have no serifs (a fine line that finishes main strokes of a letter). For example: The Helvetica font is a sans serif typeface. See . A name given to typefaces that have serifs (a fine line that finishes main strokes of a letter). For example: The use of graphical elements on directional signs and building signs. Signs can be used on interior or exterior surfaces. The combination logo and logotype that visually represents PPG Industries, Inc. in its corporate identification system. An oversized portion of the PPG logo, angled, and in larger size. See . A computer file indicating the correct position of graphic elements, and typographic specifications. Graphic files saved in a special format for use with electronic presentation software, such as Microsoft® PowerPoint®. The trademark symbol is used to indicate that a name or design is claimed as a trademark. The two letters should appear in upper case and raised above the baseline (™). See also . Identification of a particular source of goods or services. It is legally protected against confusingly similar use by others. See also the . See . The art, general design, and appearance of printed or electronic materials using fonts, typefaces. A signature that features the PPG logo above the logotype. It contrasts with a . The web-safe color palette consists of 216 solid colors that display exactly the same on all computer monitors. Each color has a hex code of 6 characters. This is used to describe a color within the HTML code behind a web page. The thickness of a line or typographic element. Files saved in a special format for use with word processing software.Sophisticated software by Adobe that allows skilled designers and printers to manipulate graphic elements and create vector-based art in EPS format.You must have Adobe Acrobat Reader 4.0 or above to read the PDFs on this site. Reader is free software available from . Acrobat Reader is used to open files in PDF format by any computer that has Acrobat Reader installed. If you only have PPG intranet access you may obtain a copy of Adobe Acrobat Reader from See . See . The area behind a design element. Also known as . The imaginary line upon which the bottoms of letters, numbers, and other typographic characters are aligned (not including letters that descend below the line, such as g, p or j.) To reproduce an image that continues beyond the edge of the sheet, page or sign. A brand is a promise of a positive experience that begins before a relationship is built. It is an expectation which buyers are pre-conditioned to act on. A company owns its trademark, but the marketplace grants it a brand. The height of an uppercase letter as measured from its top to its base perpendicular to the baseline. The multicolored, rainbow-like version of the PPG . An abbreviation for the colors cyan, magenta, yellow and black. They are the core colors used in four-color process printing. See . The informal name of the company or one of its organizational groups used in conversation, copy and signatures: PPG Industries. It contrasts with the legal name: PPG Industries, Inc. The area surrounding a graphic element that must be kept free of any other graphic element, typography or field edge. The official combination of colors associated with the Global Identity Standards, such as and black. The line on a signature that identifies the product or brand with PPG Industries, such as “A PPG Industries Product.” See . A field, background, that is darker than the element that is placed over it. It contrasts with a . The line of type that appears immediately below the logotype that is used to describe the SBU or product, such as PITTSBURGH® PAINTS when used with the signature: See . Software, files, that can be transported over the internet from a remote computer to a desktop computer. See . A list of questions and answers. It is an abbreviation for Frequently Asked Questions. The total available area in which corporate identity elements are placed, also known as . Fields can be transparent, light or dark. The vertical alignment of lines of type at the left (or right) margin. A term that identifies the complete set of all characters, letters and numbers of the same typeface, such as Helvetica or Times. A printing process that combines four colors (cyan, magenta, yellow and black) to create full color images. It is used to reproduce continuous tone color photographs or to match colors. The colors are printed on top of one another to produce the desired image. See also . A piece of art or type. See . A set of guidelines outlining a corporate identity system and its proper use. A signature that features the PPG logo to the left of the logotype. It contrasts with a . See . Files saved in a special format for use with Adobe Illustrator software. The name given to typographic characters that are slanted to the right. For example, . A joint venture is a corporate entity created by two (2) or more parties for a common purpose in which the parties agree to share management, control, profits and losses. See . The way in which graphics and typographic elements are placed on a page. See . The formal term (PPG Industries, Inc., PPG Japan Ltd. and PPG Industries Ireland Limited) under which the corporation or one of its organizational elements, operates as a lawfully registered business. Generally, it is used in media only when required by law, such as for business cards, brochure address sign-offs, correspondence materials and legal documents. It is not used in signatures. It contrasts with the : PPG Industries. The amount of space that separates letters in a word. A field, background, that is lighter than the element that is placed over it. It contrasts with a . The amount of space that separates lines of type. The measurement from the baseline of one line of type to the baseline of the type immediately below it. The graphic mark showing the letters PPG in a rectangle with rounded corners. Also known as a design trademark or symbol. The typographical element that says: PPG Industries. It can be used by itself or as part of the signature. The top, bottom, left and right part of a layout. The general term for a trademark, service mark and design mark. An approved phrase or slogan used for advertising and promotional purposes, such as “It’s What To Look For In A Window.” A color that is reproduced using a specially mixed ink instead of a four-color process color. Forms of communication, including printed and electronic. See . A printing process that transfers an image to the paper using ink (and not laser printing). The term is an abbreviated one for offset lithography. To print a second image or type over something else. The blue color, PPG blue, that is created using the PANTONE MATCHING SYSTEM®. PANTONE® colors displayed here may not match PANTONE–identified standards. Refer to current PANTONE MATCHING SYSTEM® Publications to view accurate PANTONE color standards. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions © Pantone, Inc., 2000. See . A measurement used by printers and graphic designers that is equal to l/6 inch or 4.23 millimeters. A measurement of size often used when measuring fonts. There are 12 points to one pica. The corporate blue color that is associated with the PPG corporate logo. It can be created using Pantone® 307 or CMYK or RGB formulas. Premiums or advertising specialties are promotional items, usually three dimensional, used by a company to promote a product, service, brand, idea, organization or other element. Such items are frequently used in promotional direct mail campaigns, as giveaways at tradeshows and sales meetings, for customers, and many other uses. Premium items carry the company name, logo, brand, trademark or other identity, and must be used correctly. Printed materials such as advertisments, direct mail, brochures, posters, etc. See . See . An image that has light type or graphics against a dark field. A trademark that has been granted Registration status by a government agency. When registered, the symbol ® should be used in conjunction with the trademark itself, and is usually placed on the right shoulder of the word. Alternatively for registered trademarks, a footnote may state, for example, “SUNGATE is a registered trademark of PPG Industries,” or (in the case of U.S. registrations) “Registered U.S. Patent and Trademark Office,” or “Reg. U.S. Pat. & TM Off.” The symbol used with a Registered Trademark. Red, green, blue color formulas used to create a specific color on televisions or computer monitors. A name given to typefaces that have no serifs (a fine line that finishes main strokes of a letter). For example: The Helvetica font is a sans serif typeface. See . A name given to typefaces that have serifs (a fine line that finishes main strokes of a letter). For example: The use of graphical elements on directional signs and building signs. Signs can be used on interior or exterior surfaces. The combination logo and logotype that visually represents PPG Industries, Inc. in its corporate identification system. An oversized portion of the PPG logo, angled, and in larger size. See . A computer file indicating the correct position of graphic elements, and typographic specifications. Graphic files saved in a special format for use with electronic presentation software, such as Microsoft® PowerPoint®. The trademark symbol is used to indicate that a name or design is claimed as a trademark. The two letters should appear in upper case and raised above the baseline (™). See also . Identification of a particular source of goods or services. It is legally protected against confusingly similar use by others. See also the . See . The art, general design, and appearance of printed or electronic materials using fonts, typefaces. A signature that features the PPG logo above the logotype. It contrasts with a . The web-safe color palette consists of 216 solid colors that display exactly the same on all computer monitors. Each color has a hex code of 6 characters. This is used to describe a color within the HTML code behind a web page. The thickness of a line or typographic element. Files saved in a special format for use with word processing software.