To preserve the impact of the PPG Identity, it cannot be altered or distorted in any way. When working with designers, printers, sign manufacturers and other suppliers, use only the digital electronic art from files (for the Macintosh and PC formats) that are available from this web site in the Logotypes and Signatures section.
The modifications shown here are common ways in which the PPG Logo and Signature are used improperly. As always, if you have questions about the proper use of the logo, contact globalidentity@ppg.com.
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Example A:
The logo may not be outlined, textured, shadowed or shaded. |
Unacceptable |
Acceptable |
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Example B:
The logo must always be reproduced as one color. The letters "PPG" must be the same color as the background. |
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Example C:
No other text or design device may be placed around or joined to the logo, nor should the PPG logo symbol ever become part of another logo. |
Unacceptable |
Acceptable |
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Example D:
When the corporate logo is used with photographic/illustrative material, it must be positioned away from the focal point of that material. |
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Example E:
To create the corporate logo, the initials "PPG" have been combined in a unique way. Under no circumstances may the initials themselves be designed, arranged, or sized to create a different corporate logo or graphic device. When the name "PPG" is used outside the context of the registered corporate logo, the letters must appear in the same typeface, weight and size as the associated typo-graphic material. |
Unacceptable |
Acceptable |
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Example F:
The corporate logo, in its designed form, may not be used as a word. |
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Example G:
There must always be sufficient contrast between the logo and the background, whether reproduced in black and white or in color. Weak, garish, or disturbing colors are not acceptable. |
Unacceptable |
Acceptable |
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Example H:
The logo is too big. Do not alter the relationships of the logo and logotype. They must be kept in the prescribed proportions. |