||The correct alignment and constraint area for constructing a logotype or signature with a descriptive line is shown on the left. Use this signature when the SBU name is accompanied by a product name or other secondary line. The vertical signature is the preferred one, although both vertical and horizontal signatures are acceptable. All graphic elements must align correctly. |
- For a logotype, here is how to determine the constraint area. Measure the height of the capital letter, called “c,” a measurement in inches or millimeters. The empty area surrounding the logotype (called the area of non-encroachment) must be at least as much as that measurement (“c”).
Keep the area of non-encroachment free of other graphic elements, including typography, illustrative material, other logos or the edge of a working area (such as trim edges of paper and borders).
- For a signature, here is how to determine the constraint area. Measure the height of the logo, called “x-space,” a measurement in inches or millimeters. The empty area surrounding the logo (called the area of non-encroachment) must be at least half that measurement (“½ x”).
The PPG corporate logo is a registered trademark. To protect the corporation’s proprietary rights, the logo may appear only in its approved form, as described in the Basic Identity Structure section.
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