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It is essential that PPG’s corporate identity is presented in a clear, correct and consistent manner. Please review the following crucial elements of PPG's branding guidelines:
The PPG logo MUST:
- NEVER be stretched vertically or horizontally, or distorted in any way.
- Be surrounded on all sides by space equal to or greater than half its own height.
- NEVER show the letters "PPG" as a different color than the background the logo is placed over; the letters must appear to be cut out of the round-cornered-square shape of the symbol itself.
- NEVER be placed over a patterned, textured or blended background.
- NEVER be used to replace a word in a phrase or sentence.
- BE used over a highly contrasting background.
Promotional materials and web sites containing applications of the PPG logo must be submitted for approval to Ginnie Smoliar at gsmoliar@ppg.com. Questions may also be addressed to gsmoliar@ppg.com or globalidentity@ppg.com. |
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