Pittsburgh Paints unveils 2007-08 color trends

New trends draw inspiration from natural world and global influences


PITTSBURGH, Nov. 6, 2006 – Pittsburgh Paints announces Confluence – its 2007-08 color trends report that brings together elements from the natural world and global influences to create atmospheres that respond to our need for connection, energy and escape. The new color trends – featuring shades from terracotta orange to indigo blue to creamy white – reflect our relationship to the elements used throughout the ages that give significance to color – fire, water, earth and air. They are also inspired by the use of color from cultures around the world, including South American and traditional Japanese cultures.

“These latest trends represent the classic confluence of nature’s elements and global influences and how their beauty connects and inspires our individual style,” said Josette Buisson, artistic director, Pittsburgh Paints. “We see an increasing need in today’s society for meaning and connection, so we have developed our color trends to respond to those needs and aspirations.”

Pittsburgh Paints' 2007-08 color trends are built on previous trends and designed to meld an individual’s personal style with new and unique color combinations. A part of the company’s The Voice of Color program, each of the new Confluence trends represents societal and demographic research to arrive at four color palettes – Bloom, Blue Notes, Helios and Space. Each trend includes a palette of colors that flow together to transform a space and convey a person’s individual style and personality:

  • Bloom – a trend inspired by the spring season – colors levitating energy and life, cheerfulness and charm. Bloom represents the true brilliance of gardens in bloom with plum purple, sage green, tangerine orange and rose mauve.
  • Blue Notes – a trend inspired by the summer season – all things nautical, crisp, cool and collected. This blue-based trend represents a return to what is essential while striving for the horizon, new basics rooted in minimalism and classic crispness, including indigo blue, constant gray and purple blue. Imagine sailing the deep blue Atlantic and feeling the consistency in the many ways to be blue.
  • Helios – a trend inspired by the autumn season – influenced by cultures of the sun, from Argentina to Mexico. From shades of deep red clay to cream and white, Helios breathes with a passion for life and is full of energy, strength and conscious consumption. Helios is ideal for rooms where everyone gathers.
  • Space – a trend inspired by the winter season – an airy, Zen-like equilibrium, opening a place for emptiness and silence for contemplation. Influenced by the traditional Japanese culture, Space links to our quest for well-being and simplicity. Space embodies spa colors that soothe and invigorate, including creamy white, sepia taupe and gentle pink.
“The world’s renewed focus on the ‘green’ movement and environmental consciousness has brought us back to basics, and we’ve reflected this in each of our trends,” Buisson said. “The color trends also reflect how new technologies have enabled us to be more connected to and influenced by far-away places and their unique cultures.”

Pittsburgh Paints developed The Voice of Color paint and color design system ( www.voiceofcolor.com) on the premise that every color has an emotional association, and individuals are drawn to different colors for reasons inherently tied to their unique personalities and experiences.

PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics, and automobiles. PPG’s unique position as a color leader in multiple markets enables its color stylists to observe and translate emerging global color trends for customers’ applications – from consumer goods to automotive color, from residential to commercial to industrial design.

Pittsburgh Paints has manufactured quality paints for more than 100 years, covering the consumer, commercial and industrial markets. Consumer brands include Manor Hall, SunProof and Pure Performance paints. Pittsburgh Paints are manufactured by PPG Industries.

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries. PPG's sales in 2007 were US$11.2 billion. SigmaKalon, a worldwide coatings producer based in Uithoorn, Netherlands, that PPG acquired Jan. 2, 2008, had 2007 sales of US$2.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

Manor Hall, Pittsburgh, Pure Performance, SunProof and The Voice of Color are trademarks of PPG Industries.

 

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Contact:
Dee Schlotter
PPG Architectural Finishes
412-434-4172
schlotter@ppg.com

Kelly Rose Duttine
Burson-Marsteller
412-394-6663
kelly.rose.duttine@marsteller.com

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