Winning Westbury handcrafted motorcycle showcasing Hot Wheels ® Spectraflame ® color by PPG to be featured on Discovery Channel Biker Build-Off

STRONGSVILLE, Ohio, Feb. 22, 2007 – A spectacular custom-built motorcycle designed and built by award-winning hot rod and motorcycle builder Greg Westbury will be featured on the Discovery Channel Biker Build-Off Thursday, March 1, at 9 p.m. ET. The bike, which Westbury calls “El Pobre Gringo,” wears an impressive paint job utilizing the Hot Wheels ® Spectraflame ® color Medium Sapphire from the PPG Vibrance Collection of custom finishes. “El Pobre Gringo” is the latest in an impressive group of winners to wear PPG finishes on the popular Discovery Channel program, where well-known bike designers compete against one another to create the ultimate chopper.

“I’ve been using PPG paint products exclusively since PPG Territory Manager Rob Hengemihle introduced me to their excellent product line about six years ago,” Westbury said. “The results have been fantastic. PPG’s new line of Hot Wheels® Spectraflame® colors are outstanding, and the perfect choice for 'El Pobre Gringo.'”

The “Gringo” features a 92-inch S-S round cylinder engine, a Baker drivetrain “torque box,” 6-speed transmission, a Westbury hand-built frame, and a 23-inch Foose rear wheel. The paint job was created to resemble a dragster from the 1960s, complete with fish scales. The design was created and executed by veteran painter Eric Reyes of Eric Reyes Design, with assistance from one of Westbury’s long-time associates, Kirk Kafpenstien of Vintage Color Studio.

Aqua Graphic Technology, of Concord, California, crafted a burl wood overlay over the dark blue portions of the design on the tank, fender and air cleaner. This effect is created by dipping the part into a tank of water, a process called Hydro Graphic Imaging. The main color of the paint scheme is Medium Sapphire from the Hot Wheels ® Spectraflame ® line, and the job is topped off with old-fashioned silver leafing.

Westbury began building hot rods around 1989. He completed his first bike, built from the ground up, in 1999. When that motorcycle landed on the cover of V.Q. magazine (an upscale motorcycle magazine published by Easyrider), the door opened up to a whole new world of creativity for Greg. Since Greg opened Westbury Hot Rods (WHR), located in a small chassis shop in the corner of an old building in Concord, Calif., his business has grown to become a highly acclaimed hot rod and motorcycle enterprise that boasts an impressive collection of awards and honors.

Westbury’s work has been featured on the covers of Hot Rod, Rod & Custom and Custom Rodder magazines. WHR creations have won the 2005 Motorcycle d’Elegant Award at the San Francisco Hot Rod and Motorcycle Show, the 2005 America’s Most Beautiful Motorcycle award at the Grand National Roadster Show, and the 2006 “Artistry in Iron” award at the Las Vegas Bike Fest.

Westbury called the bike “El Pobre Gringo,” which means “The Broke Whiteboy,” because he built the bike just months after he completed another custom job for the “Artisty in Iron” show, in partnership with PPG. The same weekend he won the “Artistry in Iron” award, where his bike was pitted against 25 custom bike builders from around the world, he was approached to compete in the Biker Build-Off. “Needless to say, I’m a little light on funds until one or both of these bikes sell,” he quipped.

Cycle enthusiasts won’t want to miss the Discovery Channel’s Biker Build-Off on Thursday, March 1, at 9 p.m. ET. Westbury’s “Gringo” competed with Brian Fuller of Fuller Hot Rods in Atlanta, Ga., to take the prize. Attendees of the Northeast Motorcycle Expo in Hartford, Conn., voted to select the winner.

For more information on PPG custom finishes, go to For more information on Westbury Handcrafted Motorcycles, go to For more information on the Discovery Channel Biker Build-Off, go to

About PPG
Pittsburgh-based PPG is a global supplier of coatings, chemicals, glass and fiber glass. The company employs more than 30,000 people and has 125 manufacturing facilities and equity affiliates in more than 20 countries. Sales in 2006 were $11 billion. PPG shares are traded on the New York and Philadelphia stock exchanges (symbol: PPG). For more information, visit


Vibrance Collection is a trademark of PPG Industries.
Hot Wheels and associated trademarks and trade dress are owned by Mattel, Inc.

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