PPG to introduce new custom colors at SEMA Show

STRONGSVILLE, Ohio, Sept. 7, 2007 – PPG Industries’ (NYSE: PPG) automotive refinish business will introduce new additions to its line of Vibrance Collection custom finishes at this year’s SEMA Show, Oct. 30-Nov. 2 at the Las Vegas Convention Center.

Chief among the new products is Ditzler Big Flake, an additive containing very large, color-shifting metallic flakes that produces a unique “retro” look when added to a basecoat or clearcoat. “The product is named ‘ Ditzler’ after the Ditzler Color Company, which was founded in 1902 and purchased by the Pittsburgh Plate Glass Company in 1928,” said Randy Cremeans, manager, collision segments, North America, for PPG Automotive Refinish. “Known as PPG Industries today, the company marketed its automotive refinish products under the Ditzler name until 1986.

Many custom finishers used Ditzler products over the years and “are very nostalgic about the Ditzler name,” Cremeans said. “We felt Ditzler Big Flake was an appropriate name for this ‘retro-looking’ product.”

Another addition to the line of Vibrance Collection custom finishes is VC5200 Custom Clear, designed to achieve optimum performance when applying graphics. “This high-solids, urethane clearcoat offers absolutely dynamite gloss, is easy to spray and buffs like a dream,” Cremeans said. “Good graphics should be buried in the clear. VC5200 fills tapelines and graphics with great vertical hold.”

This year’s PPG display at the SEMA Show will offer a “show-stopping array of colors and finishes,” Cremeans said. “Custom finishers and manufacturers of automotive accessories will want to see what PPG coatings can do for their products.”

For more information on Vibrance Collection custom finishes, visit the PPG booth at SEMA, #23091, or visit www.ppgrefinish.com.

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company employs more than 34,000 people and has 125 manufacturing facilities and equity affiliates in more than 25 countries. Sales in 2006 were $11 billion. PPG shares are traded on the New York and Philadelphia stock exchanges (symbol: PPG). For more information, visit www.ppg.com.

Ditzler and Vibrance Collection are trademarks of PPG Industries.

 

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Contact:
Calvinia Fields
PPG Automotive Refinish
440-572-2800
cfields@ppg.com