PPG puts finishing touches on Snap-on Tools’ “Glo-Mad” custom Chevy shown at SEMA

Dr. Neon’s unique ’57 Chevy Nomad topped with Vibrance Collection custom finishes


LAS VEGAS, Oct. 31, 2007 – A completely hand-built replica of a ’57 Chevy Nomad, described as “the wildest wagon on the planet,” will debut this week at SEMA.

Built for Snap-on tools by Dr. Neon, who is famous for lighting up motorcycles with neon tubing, this totally customized vehicle will be displayed in the booth of BDL Industries – manufacturers of aftermarket accessories – #21089 in the Racing and Performance exhibit area of the SEMA show. The name “Glo-Mad” was selected from thousands of entries submitted to Snap-on in a “Name the Car” contest.

“This vehicle was built from the ground up,” Dr. Neon said. “A host of expert customizers and sponsors lent their expertise to the project, including custom motorcycle builder Wink Eller, NHRA Top Fuel drag racer Doug Herbert, Lenny Schaffer from Chop Shop Customs, renowned metal artist Pancho Clark, and of course a team of PPG paint experts. We put together an awesome crew, and we built an awesome, one-of-a-kind vehicle.”

An extraordinary vehicle needs an extraordinary paint job, and Snap-on turned to PPG. PPG has a long-standing relationship with Snap-on, supplying powder coatings to help Snap-on ensure flawless and tough finishes on its toolboxes. PPG Automotive Refinish Territory Manager Dan Duncan headed the project, with help from Powder Sales Specialist Miguel Rodriguez-Maceda and PPG Refinish Instructors Gary Nachbar and Mike Gunnells. The PPG team met with Dr. Neon and discussed the color scheme and the doctor’s vision for the overall “look” of the vehicle. The goal was to create a red color that would pay homage to Snap-on’s famous corporate color, while adding the depth and shine expected in a show-quality hot rod.

The PPG color laboratory in Cleveland sprayed sample panels, then Duncan worked with local PPG distributor Foothills Paint in Hickory, N.C., to create custom formulas using additives from the line of Vibrance Collection custom finishes by PPG to create special colors for the “Glo-Mad.” The team developed a unique, custom three-stage white pearl and three-stage red pearl formulated with the Deltron 2000 paint system by PPG that met Dr. Neon’s vision.

One unique feature of the car is that more than 300 Snap-on wrenches were incorporated into the structure in unusual applications, including in the frame and suspension. Other creative features include a power rear door with a polished steel Snap-on logo that lights up when the vehicle’s brakes are applied. The power back gate opens to reveal a complete Snap-on toolbox outfitted with an LCD screen, which will show videos of the car being built. Video was shot daily during the project, logging all the progress. The videos, plus information on Dr. Neon and the history of the classic ’57 Chevy, can be found at www.aintstreetlegal.com.

“What we built was a cutting-edge creation with an LS7 supercharged engine, custom wheels, a reconstructed floor, plus music, lights, a flat screen TV – the works,” Dr. Neon said. “But in spite of all the modifications, it’s still a classic street rod. The art is in creating a modern, kinetic vehicle that is still recognizable as the classic car that it has always been.”

SEMA attendees can see the “Glo-Mad” in booth #21089 in the Racing and Performance exhibit area. For more information on Snap-on Tools, visit www.snapon.com, and for more information on Dr. Neon, visit www.glowjob.com. For more on PPG products and services, visit www.ppgrefinish.com or the PPG Booth at SEMA, #23091 in Hot Rod Alley.

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company employs more than 34,000 people and has 125 manufacturing facilities and equity affiliates in more than 25 countries. PPG shares are traded on the New York and Philadelphia stock exchanges (symbol: PPG). For more information, visit www.ppg.com.

Deltron and Vibrance Collection are trademarks of PPG Industries.

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Contact:
Calvinia Fields
PPG Automotive Refinish
440-572-2800
cfields@ppg.com

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