PPG booth at SEMA gets rave reviews

Funky retro theme drew crowds, praise


STRONGSVILLE, Ohio, Nov. 9, 2007 – Vibrance Collection custom finishes by PPG are all about color, so the PPG team set out to create a stir at SEMA with its eye-popping booth, themed “Get Funky With PPG Color.” The retro-themed booth was noted by Motor Trend magazine as “the best of the show,” with decor straight from the ’70s including lava lamps, James Brown booming out of the speakers, and staffers dressed in retro clothing.

The 1970s theme was inspired by PPG’s newest custom product, Ditzler Big Flake pigments – six pigments made of two very large standard flakes and four color shifting flakes that produce a unique, “retro” look when added to a basecoat or midcoat. The product was named after the Ditzler Color Company – the original automotive paint company purchased by PPG, in 1928.

“PPG marketed its automotive refinish products under the Ditzler name until 1986, and many PPG custom finishers are very nostalgic about it,” said Randy Cremeans, manager, collision segments, North America, for PPG Automotive Refinish. “We felt Ditzler Big Flake pigment was an appropriate name for this ‘retro-looking’ product. Big metal flakes were popular in the ’60s and ’70s with hot rod and street rod customizers, and now that look is coming back.”

The booth was filled with panels painted by PPG’s resident custom painting instructor, Paul Stoll, that captured the essence of the 1970s and Big Flake pigment colors. Other color panels abounded, demonstrating the many other colors and finishes available in the line of Vibrance Collection custom finishes.

The PPG booth also featured famed motorcycle customizers Arlen Ness and Dave Perewitz, renowned hot rod artist Darrell Mayabb, and Larry Wood, chief designer for Hot Wheels®, a Mattel®, Inc., brand, all of whom greeted guests and talked about their work.

Another PPG booth feature was the “Tractorri” – an innovative, one-of-a-kind vehicle wearing an experimental PPG finish. A combination of a Lamborghini and a Mustang, the “Tractorri” wore a pigment described as having a “rainbow haze” effect. “This new product is still in development at the PPG refinish laboratories in Cleveland,” Cremeans said, adding that PPG is reviewing feedback received from the SEMA show as part of its research.

“We’re thrilled with the response we got to our booth at SEMA,” Cremeans continues. “When you’ve got a fabulous collection of colors to work with, showcasing those colors lends itself to a spectacular display.”

For more information on Ditzler Big Flake pigments or any products in the line of Vibrance Collection custom finishes by PPG, visit www.ppgrefinish.com.

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company employs more than 34,000 people and has 125 manufacturing facilities and equity affiliates in more than 25 countries. PPG shares are traded on the New York and Philadelphia stock exchanges (symbol: PPG). For more information, visit www.ppg.com.

Big Flake, Ditzler and Vibrance Collection are trademarks of PPG Industries.

Hot Wheels
is a registered trademark of Mattel, Inc.


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Contact:
Calvinia Fields
PPG Automotive Refinish
440-572-2800
cfields@ppg.com

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