PPG presents awards to automotive glass design competition winners

Award-winning College for Creative Studies students receive scholarships


DETROIT, Jan. 17, 2008 – Top designers in an annual automotive glass design contest sponsored by PPG Industries (NYSE: PPG) took inspiration from golf, bamboo charcoal and catamaran boats to create concepts for vehicles that show the versatility of glass in providing unique styling as well as utility, comfort and convenience.

Students at Detroit’s College for Creative Studies (CCS) who won the PPG Design Challenge Awards for 2007 designed a premium midsize multi-activity vehicle with new window systems to meet the styling and image-enhancing needs of a 20-something male target consumer.

  • A $1,500 scholarship for first place was awarded to Ludwin O. Cruz, 20, Pembroke Pines, Fla. He designed an asymmetrical car half made of glass embedded with carbon nano-tube wire weaving, making the glass more of a structural element as well as a visual one. The driver-side glass half, styled to be reminiscent of a golfer’s swing, has dimples like those on a golf ball to focus the sun’s energy onto solar panels beneath to power four independent wheel motors and interior electronics. The glass top incorporates the roof and windows for maximum visibility. A glass panel embedded in each door near the occupants’ feet allows light into the interior while affording visibility for easier maneuvering to park or drive in traffic.
  • A $1,000 scholarship for second place was won by Woo Sung Lee, 26, Seoul, South Korea. He combined sport utility vehicle functionality with sports car styling on a solid truck base in a concept inspired by the crystal structure of bamboo charcoal, echoed in the honeycomb theme. Honeycomb-shaped glass affords strength and acts as an air filter on the sides and front. The expansive curved windshield meets narrowing side windows without disruption from a traditional A-pillar. Front-ended weight gives the car a more aggressive appearance.
  • Third place and a $500 scholarship went to Andrew Ho, 21, Toronto. His design for a four-door crossover utility vehicle has a roof of electrochromic glass extending from the back bumper to the front that allows occupants to control the amount of sunlight entering the passenger cabin. Navigational and other data displayed in the laminated glass at front give the driver real-time information about the roadway and surrounding environment. Chamfered edges around the top and side window glass light at night. A digital image of water projected through glass onto the ground around the car evokes the feeling of boating on a lake and illuminates the area for ease in tight parking situations. Glass strips above the rocker panels increase visibility, while glass incorporated into the wheel rims enhances aerodynamics and lights to indicate a turn or braking.
Jim Shepherd, PPG automotive OEM glass general manager, announced the winners in the company’s eighth annual auto glass design competition at the North American International Auto Show here and presented the students with glass trophies.

During the ceremony, Alan Kivisto, PPG global account manager, recognized Scott Green, senior account manager, J.D. Power and Associates, for his participation. J.D. Power and Associates has cooperated with PPG since the competition’s inception, and each year its automotive industry experts define the design parameters.

Twenty-six transportation design sophomores presented concepts supported by artwork and clay models for judging. Judges were Brian Janik, designer, Nissan Design America; Brad Richards, Truck Studio design manager, Ford Motor Co.; and Roman Steven Yneges, senior creative designer, General Motors Corp. Janik and Richards are CCS graduates.

What the judges said
“I was impressed with overall level of creativity, and excited to see such a wide variety of concepts. The students really pushed the imagination of what could be done with automotive glass, both visually and functionally.” Brian Janik, designer, Nissan Design America

“All three winners created designs that went far beyond mere styling. Their courage to approach the design brief from far outside the box yet within a realm of plausibility secured their success. It will take minds like these to succeed in an industry that is on the brink of radical change.” Brad Richards, Truck Studio design manager, Ford Motor Co.

“There was an impressive display of creativity and ingenuity on hand during the presentation. Some of the work displayed the use of glass on a level of entertainment while other students chose to incorporate glass combined with other technologies to achieve a more practical end. They solidly pushed the boundaries of how the industry might someday utilize glass products in the future. Nice work, well done.” Roman Steven Yneges, senior creative designer, General Motors Corp.

About the PPG Design Challenge
Students were challenged to design a vehicle for a 20-something male named Matt, a recent college graduate beginning his career whose vehicle needs to be image-enhancing and reliable because he uses it for work. Concepts were judged on creative fulfillment of the profiled consumer’s needs, demonstration of unique, new window systems with due consideration to glass material and processing characteristics, display of unique exterior design features for function and aesthetics, and creative use of color and texture to enhance appeal.

About the College for Creative Studies
A leading arts education institution, Detroit’s College for Creative Studies is a private, accredited, four-year college. CCS is credited with having one of the world’s most recognized programs in transportation design and for placing more graduates in automotive design than any other school. For more information, visit www.ccscad.edu.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies. For more information, visit www.jdpower.com.

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries. Sales in 2007 were US$11.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

 

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Contact:
Alan Kivisto
PPG Industries
(248) 641-2290
kivisto@ppg.com

Beth Marmarelli
College for Creative Studies
(313) 664-7667
bmarmarelli@ccscad.edu

Jean Verlich
JV Communications
(575) 762-2017
jverlich@jvcommunications.com
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