Joe Pool comes alive at Atlantic City Pool & Spa Show

PITTSBURGH, Feb. 7, 2008 – Joe Pool, the whimsical cartoon mascot for PPG Industries’ (NYSE:PPG) Sustain three-part pool care system, came to life at the 27th annual Atlantic City Pool & Spa Show last week. He entertained dealers at the Sheraton Atlantic City Convention Center Hotel, celebrating the product’s 20th anniversary as a one-of-a-kind pool care system.

“Joe Pool remains one of the best-recognized symbols in the swimming pool industry today,” said Frank Schiffman, PPG market manager for calcium hypochlorite products. “We didn’t tell Joe about this anniversary party because we didn’t want to distract him from preparing for the 2008 summer season. He was completely surprised to see so many of his pool and spa dealer and distributor friends – as well as his wife, Josie, and son, Little Joey – all applauding his 20 years as the icon on packaging for the Sustain pool care system.”

“It’s an emotional day for me,” said Chris Sooy, an Atlantic City entertainer who filled Joe’s shoes for the event. “I am flattered by all of your thoughtfulness and support of me and my family despite the fact that we are all ‘characters’ – cartoon characters, that is. I wouldn’t have missed this event for the world.”

Joe Pool, who lounges on a raft and sips a cool drink on packaging for the Sustain pool care system, symbolizes leisure and trouble-free pool care. According to Schiffman, Josie and Little Joey are featured on the extended product line to depict the trouble-free pool care the Sustain system offers the whole family.

“Joe Pool’s family symbolizes how the Sustain pool care system’s 100-percent algae-free limited warranty enhances enjoyment, leisure and family fun in the pool,” Schiffman said. “It’s become one of the most memorable messages on pool care products today, especially in the Northeast and mid-Atlantic states.”

In addition to saluting Joe Pool, the event honored three pool and spa dealers who together generated nearly $2.5 million in retail sales over the last year. Award recipients were Chuck Stafford, Van Dorn Pools, Baltimore; Eileen Hunter, Hunter’s Pool Center, North Yalesville, Conn.; and Brad Hunter, Concord Pools, Albany, N.Y.

When PPG introduced the Sustain pool care system at the 1987 National Spa and Pool Institute Show, “The warranty was the No. 1 reason dealers carried the product,” Schiffman said. “Today, dealers value the product’s warranty as well as its easy-to-use system, quality and performance. It has been so successful that it has never been altered, and consumer demand has made the Sustain pool care system a household favorite in the Northeast and mid-Atlantic regions for two decades.”

The 20th anniversary also marks the rollout of a new product marketing theme, “Start Blue … Stay Blue,” which is featured on point-of-purchase racks in pool and spa dealer stores.

Schiffman said the Sustain pool care system, which is sold only through authorized dealers, was the forerunner to the Accu-Tab water treatment system by PPG – used worldwide as a safer alternative to liquid chlorine in water parks, resorts, health clubs and other commercial pools. PPG is the fourth largest manufacturer of chlorine in the world.

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries. Sales in 2007 were US$11.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit

Accu-Tab and Sustain are trademarks of PPG Industries.




Brande Juart
PPG Chemicals

Nancy J. Wintner
GWN Consultants