PPG Industries announces 'Trivex. True To Life.' marketing materials

NEW YORK, April 11, 2008 – PPG Industries (NYSE: PPG) has introduced new marketing materials for Trivex optical monomer that will help eyecare professionals communicate the product’s unique benefits to consumers, placing the features of the material in context with the busy lives of patients.

The “Trivex. True to Life.” theme will focus on how the lens material provides consumers with exceptional performance and practicality in real life, delivering the sharp visual quality prescribed plus the visual protection, comfort and fashion that active lifestyles require.

“Lives that may seem ordinary are actually quite extraordinary, and require extraordinary eyewear to meet the multitude of demands placed on our eyes throughout the day,” said Nathan Troxell, PPG marketing manager, optical materials. “That’s why eyecare professionals go to great lengths to ensure their patients are getting the best balance of acute vision quality, comfort and protection for their lifestyles, and that’s why we’re adopting the ‘Trivex. True to Life’ messaging for our new materials.”

New marketing materials highlighting the “True to Life” message include professional and consumer brochures about Trivex monomer, as well as a poster for in-office display. The brochures feature a section that can be customized by labs and lens-caster partners prior to distribution to their eyecare professional customers, as well as a section for eyecare professionals to personalize the materials for use in practice or delivery directly to their patients. All pieces will use new imagery and stress that with Trivex monomer, consumers will experience an extraordinary lens that doesn’t just do one thing well but is designed to perform exceptionally well in all areas, under all circumstances. Materials and customization can be requested by contacting PPG customer service at 800-323-2487.

Trivex monomer delivers optimal visual acuity while providing exceptional impact resistance and lightweight comfort. The tensile strength of the product makes it ideal for three-piece and semi-rimless frames, providing flexibility in style choices. Its compatibility with premium lens products, such as anti-reflective coatings, Transitions photochromic lenses, digital progressive lenses and performance sunlenses, helps enhance vision indoors and outdoors.

According to Troxell, “by recommending Trivex monomer with help from the latest messaging and materials, eyecare professionals can enhance their practices by preserving the integrity of each patient’s vision and fashion, while meeting the special needs of their active lives.”

For more on PPG’s optical materials and products, visit www.ppgopticalproducts.com or contact Nathan Troxell at 724-325-5168 or troxell@ppg.com.

PPG Industries is the world’s leading maker of optical resins, having introduced the first hard-resin lens material, CR-39 monomer, in 1945 and the first tri-performance lens material, Trivex monomer, in 2001. It is majority owner of Transitions Optical, the leading supplier of photochromics to optical manufacturers worldwide; owner of International Polarizer, the world’s largest manufacturer of sunglass polarizer; and owner of Intercast Europe S.r.L., the world’s leading manufacturer of nonprescription hard-resin cast sunlenses.

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries. PPG’s sales in 2007 were $11.2 billion. SigmaKalon, a worldwide coatings producer based in Uithoorn, Netherlands, that PPG acquired Jan. 2, 2008, had 2007 sales of $2.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

CR-39 and Trivex are trademarks of PPG Industries.
Transitions is a trademark of Transitions Optical, Inc.


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Nathan Troxell
PPG Optical Products

Angela Braun