NXT Rx lenses with TRIVEX material provide superior sun protection

X-Cel Optical becomes first lens manufacturer to distribute product in United States


NEW YORK, April 11, 2008 – Intercast Europe, S.r.l, a business of PPG Industries (NYSE: PPG), announced today during the International Vision Expo East trade show that X-Cel Optical Co. is the first U.S. lens manufacturer to distribute NXT Rx prescription sunlenses made with Trivex lens material.

The new lenses combine the optical clarity, impact resistance and lightweight qualities of Trivex material with Intercast’s unique Light Management Technology and offer advanced color formulation and light filtration. This pairing creates an advanced sunwear solution for premium fashion and sport prescription eyewear needs, according to Christine Camsuzou, PPG general manager, optical materials. Introduced in late 2007 in Europe, NXT Rx sunlenses are currently available in three fixed tints and four photochromic colors, including with mirror coating, all providing 100-percent UV protection.

“Today’s consumers demand the best in their prescription sunwear, making NXT Rx sunlenses the ideal addition to the Trivex material product family,” Camsuzou said. “By combining the benefits of Trivex material with the sun protection features of NXT technology, these lenses provide consumers with a prescription sunlens that can meet all the demands of an active, full lifestyle.”

The addition of NXT Rx sunlenses completes X-Cel’s offering of lenses made with Trivex material, which also includes Aris Trivex clear lenses, Transitions Trivex lenses and Aris NXT lenses.

“These quality sunlenses are a strong addition to our line of products made with Trivex lens material, reinforcing our commitment to providing the widest possible range of lens options to meet consumers’ ever-changing needs,” said Connie Achman, vice president of sales and marketing for X-Cel Optical. “Today, consumers’ lifestyles are busier than ever, which is why it’s so important for us to be able to offer them a prescription sunlens that can address all of those needs in a single product.”

NXT Rx sunlenses are compatible with all frame materials, are highly resistant to solvents and lend themselves to rimless drilling without the risk of stress cracking. For more information, visit www.nxt-vision.com. For more information on PPG’s optical materials and products, visit www.ppgopticalproducts.com or contact Nathan Troxell, PPG marketing manager, optical materials, at (724) 325-5168 or troxell@ppg.com.

PPG is the world’s leading maker of optical resins, having introduced the first hard-resin lens material, CR-39 monomer, in 1945 and the first tri-performance lens material, Trivex monomer, in 2001. It is majority owner of Transitions Optical, the leading supplier of photochromics to optical manufacturers worldwide; owner of International Polarizer, the world’s largest manufacturer of sunglass polarizer; and owner of Intercast Europe, S.r.L., the world’s leading manufacturer of nonprescription hard-resin cast sunlenses.

About X-Cel
X-Cel Optical Co. is a manufacturer of ophthalmic lenses for the eyeglass industry. Founded in 1937, X-Cel entered the market as a supplier of semi-finished fused glass bifocals. The company has expanded its lens offerings to include many styles and colors of glass, plastic, Trivex material, Transitions lenses, mid-index, high-index and polycarbonate lenses. Specializing in hard-to-find lenses, X-Cel is known for its range of inventoried products and often makes one-of-a-kind lenses for customers. As a result of this willingness to supply whatever is needed, X-Cel now supplies the market with more specialty lenses than any other manufacturer. For more information on X-Cel Optical, visit www.x-celoptical.com.

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries. PPG’s sales in 2007 were $11.2 billion. SigmaKalon, a worldwide coatings producer based in Uithoorn, Netherlands, that PPG acquired Jan. 2, 2008, had 2007 sales of $2.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

CR-39 and Trivex are trademarks of PPG Industries.
NXT is a trademark of Intercast Europe, S.r.l.
Transitions is a trademark of Transitions Optical, Inc.
Aris is a trademark of X-Cel Optical Co.

 

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Contact:
Nathan Troxell
PPG Optical Products
724-325-5168
troxell@ppg.com

Angela Braun
Euro RSCG Magnet
412-456-0991
angela.braun@eurorscg.com
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