PPG launches CERTIFIEDFIRST Network Webinar Series


STRONGSVILLE, Ohio, May 29, 2008 – PPG Industries' (NYSE:PPG) automotive refinish business today announced the CertifiedFirst Network will launch a series of monthly Webinars to support collision center owners in their efforts to successfully market to consumers and insurers. The Webinars are set to cover a range of topics to help develop business and customer relationships and capitalize on insurance company opportunities.

The first Webinar, focusing on continuing education for insurance agents, will be held June 3 at 1 p.m. EST. Subsequent Webinars are scheduled for the third Thursday of every month, also at 1 p.m. EST. Each Webinar will be led by industry specialists and run for approximately 45 minutes, followed by a 15-minute question-and-answer session. In total, six Webinars are scheduled.

“We have seen great success for collision centers that have taken advantage of CertifiedFirst marketing tools,” said Paul Ong, manager, CertifiedFirst operations and marketing. “Webinar technology enables us to communicate with the entire CertifiedFirst Network value chain, from PPG sales and distribution to collision centers. The presentation topics will focus on effective ways for collision center managers to market their businesses and keep them up to date with industry trends as well as enhancements to our network programs.”

Webinar dates and topics are:
June 3: Continuing Education for Insurers: How collision shops can host and conduct accredited courses for insurance personnel

June 19: The Precision Marketing Report: Using valuable and exclusive “Precision Marketing” data and demographic information profiling a shop’s local selling area

July 17: NEW: CertifiedFirst Network Shop Credentials: Presenting CertifiedFirst Network shop capabilities to insurance agents and DRP managers

August 21: NEW: CertifiedFirst Network Custom Brochures: Using templates to produce customer-focused brochures; AND Search Engine Optimization: Maximizing traffic to your collision center Web site

September 18: CertifiedFirst Network Partnerships: Leveraging third-party affiliations to provide value for network participants

October 16: Insurance Agent Databases and Newsletters: Building an insurance agent database and communicating with this valuable source of business
Webinars are open to CertifiedFirst Network participants, PPG distributors and employees.

For more information about the CertifiedFirst Network, call 440=572-2800, visit www.certifiedfirst.com or visit the PPG Automotive Refinish Web site at www.ppgrefinish.com.

The CertifiedFirst Network is America’s largest collision repair network, comprised of quality-rated dealership and independently-owned auto body repair centers in North America, South America and Europe. CertifiedFirst Network participants receive access to an array of marketing tools to assist collision centers in marketing themselves to insurance agents and carriers as well as consumers. Each CertifiedFirst Network collision center has been third-party verified by Underwriters Laboratories, and their paint products are guaranteed by the Good Housekeeping Seal of Approval to ensure consumer confidence. For more about the CertifiedFirst Network, visit www.certifiedfirst.com or call 1-866-Cert1st (866-237-8178).

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries. PPG’s sales in 2007 were $11.2 billion. SigmaKalon, a worldwide coatings producer based in Uithoorn, Netherlands, that PPG acquired Jan. 2, 2008, had 2007 sales of $2.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

CertifiedFirst is a trademark of PPG Industries.

 

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Contact:
Paul Ong or Calvinia Fields
PPG Automotive Refinish – United States
440-572-6138 or 440-572-2800
ong@ppg.com or  cfields@ppg.com

Jennifer Rosiak-Wong
PPG Automotive Refinish – Canada
905-855-4485
rosiak-wong@ppg.com
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