LaFontaine Automotive Group going ‘green’ with PPG waterborne refinish system


HIGHLAND, Mich., June 6, 2008 – The LaFontaine Automotive Group, headquartered here, announced that it has converted from using a solvent-based system for vehicle paint repairs to using Envirobase High Performance waterborne basecoat by PPG Industries' (NYSE: PPG) automotive refinish business. The transition is part of an overall initiative to sell, service and repair vehicles in an environmentally-friendly way, according to LaFontaine. The company is one of the first in Michigan to move to a waterborne system.

“This decision was the right thing to do,” said Todd McCallum, fixed operations director for LaFontaine. “We’re very conscious of the need to safeguard our environment. We’re going for gold-level LEED* certification and doing all we can to be genuinely ‘green.’ We’re very pleased to be working with PPG to make this change.”

Automotive collision centers in California and Canada are making the transition to using waterborne basecoats in anticipation of new air quality regulations requiring the use of waterborne basecoat to reduce volatile organic compound (VOC) atmospheric emissions and improve air quality. To date, Michigan has no plans for more stringent VOC regulations – LaFontaine is making the change on its own initiative.

The company operates a new, $15 million flagship collision facility in Highland, Mich., and another collision center in Dexter, Mich. The switch to waterborne coatings at both locations coincides with the grand opening of the Highland center, which features General Motors vehicles and opened June 2.

Once deciding to convert to a waterborne system, settling on PPG as the refinish partner was not difficult according to McCallum. “They made it easy for us,” he said. “We did our due diligence and brought in all the paint companies, but the overall commitment from PPG, as well as their distributor, Painters Supply & Equipment Company, and the excellence of the product sealed the deal.”

“Aside from all the environmental benefits of waterborne paint, the production aspects were critical,” McCallum said. “We wouldn’t compromise on quality, and the Envirobase High Performance system proved outstanding for ease of application and color matching. PPG also gave our paint technicians complete training and support. And PPG will be there with us when we open our new center. General Motors is so impressed, they’re benchmarking this store.”

Elson Dolliver, PPG business development manager, said, “The green commitment LaFontaine is making is impressive. They’ve got our support and products to help them succeed. Their vision puts them on the cutting edge.”

The enthusiasm about going green extends to LaFontaine’s paint supplier as well. “We’re very pleased to be partnering with PPG and the LaFontaine Automotive Group,” said Patrick Mayette, director of sales and marketing for Painters Supply & Equipment Company. “Delivering environmentally-friendly green technology to support LaFontaine’s LEED certification efforts is rewarding and exciting.”

For more on Envirobase High Performance basecoat, call 440/572-2800 or visit the PPG Automotive Refinish Web site at www.ppgrefinish.com.

About LaFontaine Automotive Group
The LaFontaine Automotive Group consists of five auto dealerships covering 14 domestic and foreign franchises and two collision centers. The company, based in Highland, Mich., was established in 1980 by the LaFontaine family and remains family-owned and operated. Over the years, the company has earned a number of prestigious awards including the Cadillac Master Dealer Award and the General Motors Mark of Excellence awards for Pontiac, Cadillac and GMC. For more information, visit www.thefamilydeal.com.

About Painters Supply & Equipment Company
Painters Supply & Equipment Company (PSE), headquartered in Taylor, Mich., is the largest single-line PPG distributor in the US, operating 23 stores in Michigan and Ohio. Since 1952, PSE has been supplying the automotive, industrial, fleet and architectural industries with the highest quality paint products and services available. For more information, visit www.painters-supply.com.

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries. PPG’s sales in 2007 were $11.2 billion. SigmaKalon, a worldwide coatings producer based in Uithoorn, Netherlands, that PPG acquired Jan. 2, 2008, had 2007 sales of $2.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

*LEED (Leadership in Energy and Environmental Design) certification is awarded after meeting the requirements of the LEED Green Building Rating System, a national standard established by the U.S. Green Building Council.

Envirobase is a trademark of PPG Industries.

 

###

 

Contact:
Calvinia Fields
PPG Automotive Refinish
440-572-2800
cfields@ppg.com

Todd McCallum
LaFontaine Automotive Group
248-887-4747
tmccallum@lafontaineauto.com
Search