Distribution of NXT Rx sunlenses expands
Augen Optics joins distribution effort in United StatesPITTSBURGH, Oct. 15, 2008 –
Intercast Europe, S.r.l, a business of PPG Industries (PPG:NYSE), has appointed Augen Optics as an authorized distributor of NXT
Rx performance sunlenses.NXT
Rx sunlenses address the needs of both the premium fashion and performance sport sunwear markets. An innovative combination of Trivex
lens material by PPG and Light Management Technology from Intercast, NXT
Rx sunlenses offer high optical quality, ultra-lightweight comfort and impact resistance coupled with color uniformity and advanced light filtration. NXT
Rx sunlenses are available in grey, brown and green, as well as in four photochromic dark-to-darker colors and two mirror-coated options, all providing 100-percent ultraviolet (UV) protection.
“The prescription sunwear market is very dynamic, and NXT
Rx sunlenses represent the most innovative product available in the sunlens category,” said Christine Camsuzou, PPG general manager, optical materials. “This partnership between Intercast and Augen is an excellent opportunity to provide consumers with a unique sunlens that can meet all the demands of an active, outdoor lifestyle.”
The addition of NXT
Rx sunlenses complements Augen’s wide range of products made with Trivex
material, which includes Centurion
Series progressive and single vision lenses available in Trivex
material and Transitions
lenses made with Trivex
“Our goal is to provide the highest quality lenses by combining state-of-the-art lens designs with high-tech Trivex
material,” said John Potocny, Augen Optics senior vice president. “Adding NXT
Rx sunlenses to our product mix expands our availability of exceptional lenses made with Trivex
material while offering the best sun protection and performance.”NXT
Rx sunlenses are compatible with all frame materials, are highly resistant to solvents and lend themselves to rimless drilling without the risk of stress cracking.
PPG is the world’s leading maker of optical resins, having introduced the first plastic lens material, CR-39
monomer, in 1945. In 2002, it introduced Trivex
lens material, the first material to provide high optical quality, ultra-lightweight comfort and impact resistance. It is majority owner of Transitions Optical, the leading supplier of photochromic lenses to optical manufacturers worldwide, and it is the owner of International Polarizer, a leading manufacturer of sunglass polarizer, and of Intercast Europe S.r.l., a leading manufacturer of sunlenses. For more information about NXT
Rx sunlenses, visit www.nxt-vision.com
.About Augen Optics
Augen Optics, founded in Mexico in 1986, is a global manufacturer of optical lenses and equipment with worldwide operations based in California. Augen Optics offers an extensive range of quality High Definition lens designs created from its patented free-form mold processes and built around a premium material offering that features Trivex
lenses and NXT
Rx sunlenses (made with Trivex
material). For more information about Augen Optics, visit www.augenoptics.com
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com
.CR-39 and Trivex are trademarks of PPG Industries.
Transitions is a trademark of Transitions Optical Inc.
NXT is a trademark of Intercast Europe, S.r.l.
Centurion is a trademark of Augen Optics.
PPG Optical Products