PPG Dream Car Station featured at 8th China International Auto Customization Expo

Unlimited color, vivid canvas


BEIJING, March 3, 2009 – PPG’s Dream Car Station and Vibrance Collection finishes by PPG piqued attendees’ interest in new, expressive color trends for automobiles during the 8th China International Auto Customization Expo, Feb. 20-23 at Beijing National Agriculture Exhibition Center. The colorful display included nearly 50 dazzling colors and florid effects.

More than 1,000 exhibitors displayed more than 50,000 auto parts and accessories during the exhibition. The Dream Car Station display included PPG’s new color deck including Radiance II tri-stage finishes created from toners and dyes to achieve a deep rich "candy" appearance; Crystal Pearls finishes designed to create a three-dimensional, glimmering effect; DX78 Prizmatique flakes, which create finishes that glitter and sparkle with many different colors; Harlequin color-shifting finishes that create exotic, wild color effects; and Ditzler Big Flake pigments, available in silver, gold and four color-shifting versions to create a range of basecoat and tri-coat custom color formulations.

One car enthusiast visiting the PPG booth said, “I like the deep, rich, so-called ‘candy’ appearance and water droplet effect of the Radiance II [finishes] – I would love to have the chance to use it to modify my own car.”

PPG designed The Dream Car Station to provide a series of individual color solutions that can help car owners to create unique vehicle colors as well as helping auto-modification shops to increase profits.

As the leading global transportation coatings supplier, PPG offers the latest hot colors in the Vibrance Collection of finishes, including Harlequin color-shifting special finishes, Radiance II “candy” dyes, Crystal Pearls finishes, Prizmatique flakes, Liquid Crystal effects and a specially formulated orange aluminum called Starfire. Their outstanding color expression and superior durability have led Vibrance Collection finishes to become the first choice for custom painting artists.

In China, PPG Industries supplies many well-known automotive OEMs with Vibrance Collection finishes. The flashy palette has decorated the official shuttle bus of the Beijing Olympics as well as high-end coaches and motor show concept cars. The accessibility of Vibrance Collection finishes and the other PPG Dream Car Station color solutions by PPG are enabling a surge in the in China’s vehicle modification market.

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company has more than 140 manufacturing facilities and equity affiliates and operates in more than 60 countries. Sales in 2008 were $15.8 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

Big Flake, Crystal Pearls, Ditzler, Harlequin, Liquid Crystal, Prizmatique, Radiance and Vibrance Collection are trademarks of PPG Industries.

 

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Contact:
Hunter Lee
PPG China
86 22 6620 6102
hunterlee@ppg.com
china.ppg.com
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