OLYMPIC Paint unveils eight new collections as part of alliance with National Audubon Society
PITTSBURGH, Oct. 29, 2009 – Inspired by the glorious beauty found in nature, Olympic Paint announces a new collection of eight color palettes, drawing upon the vision and artistic tradition of the National Audubon Society. Using the work of renowned photographer Tim Fitzharris and the paintings of John James Audubon, the palettes draw from nature’s hues ranging from tranquil pastels to majestic earth tones. Each of the more than four dozen colors in the collection is available in the Olympic Premium Paint environmentally-preferred, zero-volatile organic compound/low-odor formula.
“Olympic Paint’s new Audubon Collection allows consumers to bring the brilliant hues of the natural world indoors, providing a connection with the landscapes that inspire them,” said Sandy Pinto, director of licensing, National Audubon Society. “Our relationship with Olympic is well-aligned as connecting people with the beauty of nature, and giving them the power to protect it is at the heart of what Audubon does.”
Olympic’s new Audubon Collection is now available exclusively at Lowe’s nationwide. Consumers will find within the Olympic "Colors of Inspiration" Center new Audubon Collection brochures designed to help simplify the decorating process. Each brochure features beautiful room photography incorporating primary and accent colors highlighted in each of the eight palettes. Additionally, each card has large, 3-inch by 4-inch corresponding color chips, making it easier for consumers to view the actual color.
As color selection can be overwhelming for many consumers, Olympic offers an online color visualizer, available at http://www.olympic.com. The site enables visitors to try Olympic’s more than 1,200 colors and the Audubon Collection in various room-like settings. Additionally, there are 8-ounce samples available at Lowe's for less than $3.
“The photography of Tim Fitzharris and paintings from John James Audubon truly provide incredible inspiration for a beautiful and moving color collection,” said Eileen Schnorr, brand manager for Olympic Paint. “Our alliance with the National Audubon Society undoubtedly demonstrates how great relationships produce beautiful results. We look forward to seeing how consumers incorporate the new palettes into their homes.”
Olympic Paints, a brand of PPG Architectural Finishes, Inc., is a category leader in the paint segment with distribution in Lowe’s, the nation’s second largest home improvement retailer. The zero-VOC, low-odor Olympic Premium interior paint line addresses consumers’ desire for healthier options, keeping their families’ health and well-being in mind. Olympic Paints' history of excellence and expertise in the paint category, paired with its offering of environmentally-preferred products, make it the natural choice for “green” decorating. For more information and ongoing color updates, visit us at www.olympic.com or become an Olympic Paint fan on Facebook.com.
About National Audubon Society
Now in its second century, Audubon connects people with birds, nature and the environment that supports us all. Our national network of community-based nature centers, chapters, scientific, education, and advocacy programs engages millions of people from all walks of life in conservation action to protect and restore the natural world. To learn more about Audubon, visit www.audubon.org.
Pittsburgh-based PPG Industries is a leading North American supplier of architectural paints and stains. PPG is also the world’s leading producer of transportation coatings and a major global supplier of industrial and packaging coatings, flat and fabricated glass, continuous-strand fiberglass and chemicals. For more information on PPG products, visit www.ppg.com.
PPG Architectural Coatings