PPG launches e-learning tool for TRIVEX material users

Online training offers convenient support


PITTSBURGH, Nov. 6, 2009 – Recognizing the need for easy access to product education, PPG Industries (NYSE:PPG) has created a Trivex material online training guide for eyecare professionals.

“As the availability of Trivex material continues to grow, so does the demand for product information,” said Nathan Troxell, PPG marketing manager, optical materials. “This module is a user-friendly overview of the various aspects of Trivex material for industry professionals, and the online format allows us to provide free and easy access to anyone interested in learning more.”

PPG designed the course to be beneficial for training new hires and providing insights for more experienced eyecare professionals looking for ways to enhance their business with a focus on quality products.

The course begins with the history and science behind Trivex material and reviews performance benefits, using interactive illustrations and charts to demonstrate key properties. It then focuses on dispensing and suggests how to tailor recommendations based on the way patients’ lifestyles impact their eyewear expectations. It also reviews how Trivex material can be combined with advanced lens designs and enhancements to fit various lifestyle needs. The business advantages associated with offering lenses made from Trivex material conclude the course, followed by a short, interactive quiz to reinforce learning.

The e-learning course is available in the education section of the recently redesigned Web site for Trivex material, www.PPGTrivex.com/education.

“The Internet continues to be an increasingly effective and convenient channel to provide education and training,” Troxell said. “As shown by the recent improvements to our Web site, we’re very focused on providing easy access to information and resources that help eyecare professionals learn more about Trivex material and give their patients the best balance of visual properties for their lifestyle.”

More information on PPG’s optical materials and products is available from Troxell at 724-325-5168 or troxell@ppg.com.

The optical materials business of PPG Industries is a leading manufacturer of optical resins including Trivex material, CR-39 monomer and Hi-Gard lens coating solution. PPG is the owner of Intercast Europe S.r.L., a manufacturer of sunlenses, including NXT sunlenses made with Trivex material, and is majority owner of Transitions Optical, Inc., a supplier of photochromic lenses to optical manufacturers worldwide.

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, optical products, specialty materials, chemicals, glass and fiber glass. The company has more than 140 manufacturing facilities and equity affiliates and operates in more than 60 countries. Sales in 2008 were $15.8 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

CR-39, Hi-Gard and Trivex are trademarks of PPG Industries.
NXT is a trademark of Intercast Europe.

 

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Contact:
Nathan Troxell
PPG Optical Products
724-325-5168
troxell@ppg.com

Angela Braun Mineo
Euro RSCG
412-456-0991
Angela.mineo@eurorscg.com
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