PPG Pittsburgh Paints introduces 100 new neutrals with ‘Atmospheric’ collection

PITTSBURGH, May 25, 2010 – PPG Industries (NYSE:PPG) announced that PPG Pittsburgh(R) Paints today introduced its latest color collection, “Atmospheric,” comprised of 100 complex neutrals that are new additions to The Voice of Color(R) program. The new hues add an extensive array of new neutrals developed with input from designers and forecasters.

Dee Schlotter, brand manager for The Voice of Color program, says the complexity of these new neutrals will allow them to blend seamlessly with a wider variety of fabrics, flooring, furniture and complementary colors.

“Sometimes you are looking for a soft, ambiguous color – like a veil across a fresh green or a mist filling in a lilac hue to give it that smoky appearance, or a gray to soften,” Schlotter said. “Atmospheric offers homeowners and designers a full range of veiled tones and misty shades that bring that elusive, refined elegance to a space.”

While Atmospheric includes a full slate of the grays, khakis and beiges most people associate with neutrals, the palette also includes a soft blush pink (Adorable ATC-3), Pinot Noir (ATC-75), and a signature background color used by Frank Lloyd Wright in designing Fallingwater(R), Cherokee Red (ATC-5).

“Homeowners and designers alike will appreciate the chameleon-like qualities of Atmospheric’s complex neutrals,” Schlotter predicted. “They allow the designer great flexibility to work with other colors in a room, and they seem to adapt to the changes in light throughout the day.”

To develop this palette, color experts at PPG Pittsburgh Paints examined the hues found in current and historic home fabrics, including furniture, curtains, carpeting, and more. They also looked to their global color forecasters to take into account future trends. “The research helped us to produce a beautiful palette that will remain current. By looking back as well as forward, we created a palette that homeowners and designers can turn to whether they are refreshing an existing room with today’s colors or designing one from scratch to stay fresh for years,” Schlotter said.

With the introduction of Atmospheric, there are now more than 2,000 colors available in The Voice of Color program's palette, and all are available in any of PPG Pittsburgh Paints' product lines, including zero-volatile organic compound (VOC) PPG Pure Performance(R) paint and low-VOC Manor Hall(R) Timeless(R) paint.

To learn more about Atmospheric and PPG Pittsburgh Paints, and to find the dealer or store nearest to you, visit the PPG Pittsburgh Paints color website at www.voiceofcolor.com.

PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics and automobiles. PPG's unique position as a color leader in multiple markets enables it to observe and translate emerging global color trends for its customers' applications – from consumer goods to automotive color, from residential to commercial to industrial design.

PPG Pittsburgh Paints developed The Voice of Color program on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their unique personalities. With more than 2,000 colors to choose from, the program offers signature five-color decorating color chips to assist homeowners in choosing colors for all the décor elements in their space. The Voice of Color program is an integrated, comprehensive design system that offers tools and materials to redefine the world of color. Through an engaging online experience, homeowners can identify their color personalities and find the colors that best suit their style, personality and five senses. Among The Voice of Color program elements are the Color Sense Game, yearly color trends, exclusive color families and color palettes – such as Hacienda Style and Fallingwater inspired colors – unique decorating color chips, a wet paint sample program, and a website at www.voiceofcolor.com.

About PPG
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty products company. Founded in 1883, the company serves customers in industrial, transportation, consumer products, and construction markets and aftermarkets. With headquarters in Pittsburgh, PPG operates in more than 60 countries around the globe. Sales in 2009 were $12.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

Manor Hall, Pittsburgh, Pure Performance, The Voice of Color and Timeless are registered trademarks of PPG Industries Ohio, Inc.
Fallingwater is a registered trademark of The Western Pennsylvania Conservancy.
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Contact:
Dee Schlotter
PPG Architectural Coatings
412-434-4172
schlotter@ppg.com

Craig Pellegrini
Burson-Marsteller
412-394-6649
craig.pellegrini@bm.com

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