PPG PITTSBURGH Paints launches COLOR SENSE GAME 2.0 tool

Enhanced online tool assesses personality, emotions to find personal color palette

PITTSBURGH, Oct. 27, 2010 – PPG PITTSBURGH(R) Paints has put a fresh face on the process of selecting the perfect paint color by launching a new version of its COLOR SENSE GAME(TM) tool, available for free at www.voiceofcolor.com. The enhanced color selection tool provides users with an even deeper, more meaningful consideration of the colors best suited to their personalities, styles and interests.

The Color Sense Game 2.0 tool helps users overcome the feeling of having too many choices, offering them a personal set of colors for paint and other design elements in a room or space. The Color Sense Game tool narrows the selection to a personal, meaningful collection of colors based on a user’s responses. The tool then provides unique five-color combinations that offer color opportunities for walls, trim, accent areas and home décor (e.g., furniture, pillows, window treatments, flooring). It provides homeowners with a starting point for designing around a personality and style, based on their senses and interests.

“Color preferences are unique, and choosing color is a personal exercise. Many times, we’re not even aware of why we like a color or how certain colors, when paired together, make us feel. Color Sense helps us reveal our interests and traits, which bring us to a better understanding of why we gravitate to certain colors,” said Dee Schlotter, PPG brand manager of color for THE VOICE OF COLOR(R) program. “And homeowners can begin that personal process of color selection with the ease of going online.”

According to the Home Improvement Research Institute’s 2010 Product Purchase Tracking Study, the Internet is among the most popular resources for do-it-yourself painters who have an interest in color. The Color Sense Game tool helps users gain an understanding of their color preferences on a psychological level through an interactive quiz. Color Sense Game tool respondents answer a number of questions on color influencers such as emotion, the five senses and core personality.

“One might ask what the touch of baby-soft skin or the texture of sand has to do with paint color,” Schlotter said. “In fact, feelings stemming from the five senses play a considerable role, and the expansions to the Color Sense Game tool reflect the importance with unique, interactive triggers to stimulate senses.”

Simplifying the color selection process, the Color Sense Game 2.0 tool features a fresh visual design and incorporates new questions to narrow a person’s color preference. For example, participants are asked to choose a phrase that best inspires them. Selections include invigorating, elegant, exotic and comfortable. Other questions ask:

  • Where would you feel more at home?
  • What image is the most appealing to your sense of taste?
  • What scent would make you feel good?
  • What image is most appealing to your sense of touch?
  • Which landscape pleases your sense of sight?
  • With which soundtrack do you connect the most?
  • What place seems to be the perfect escape for you?
  • What type of animal would you consider yourself to be?
  • How would your friends describe you?

The questions are visual and textual, which helps users make instinctive decisions. Some questions are readily connected with home décor, asking users to select an appealing decorative item, while others lend psychological or abstract perspectives. According to Schlotter, “The results will help users find their true allegiance to colors and color families, resulting in the harmonies where they will feel most at home and defining their personality.”

Preferences identified through the refreshed Color Sense Game tool reflect a primary and secondary color personality embodied by one of nine PPG Pittsburgh Paints Harmony Collection color families. Harmony Collection color families integrate contemporary color schemes in tune with personalities and present-day styles. Color families such as the vibrant Desert Spice; earthy Leather, Stone & Wood; and tranquil Water Beads each feature a signature color (e.g., orange for Desert Spice, blue for Water Beads) as well as coordinating colors.

Adding a social element to the tool, users can now share their color personalities with friends and family using integrated Facebook and Twitter functions. “We know that friends and family are an important resource for homeowners when choosing color. Color Sense 2.0 makes that social aspect even easier,” Schlotter said.

The Color Sense Game tool is the cornerstone of The Voice of Color program of PPG Pittsburgh Paints. The Voice of Color program is built on the premise that every color has an emotional association, and individuals are drawn to different colors for reasons inherently tied to their distinctive personalities. The program provides a variety of tools that enable users to find colors that best suit their style.

To learn more, use the Color Sense Game tool, or view the nine Harmony Color Collection Families, visit www.voiceofcolor.com.

PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics and automobiles. PPG's unique position as a color leader in multiple markets enables it to observe and translate emerging global color trends for its customers' applications, from consumer goods to automotive color, from residential to commercial to industrial design.

PPG Pittsburgh Paints and PPG PORTER(R) Paints developed The Voice of Color program on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their personalities. With more than 2,000 colors in all, the program provides signature five-color decorating color chips to assist homeowners in choosing colors for all the décor elements in their spaces. The Voice of Color program is an integrated, comprehensive design system that offers tools and materials to redefine the world of color. Through an engaging online experience, homeowners can identify their color personalities and find the colors that best suit their styles and senses. Among the elements of The Voice of Color program are the Color Sense Game tool, yearly color trend reports, exclusive color families and color palettes such as Hacienda Style and FALLINGWATER(R) inspired colors, unique decorating color chips, a wet paint sample program, and website at www.voiceofcolor.com.

About PPG
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty products company. Founded in 1883, the company serves customers in industrial, transportation, consumer products, and construction markets and aftermarkets. With headquarters in Pittsburgh, PPG operates in more than 60 countries around the globe. Sales in 2009 were $12.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

Color Sense Game is a trademark, and Pittsburgh, Porter and The Voice of Color are registered trademarks, of PPG Architectural Finishes, Inc.
Fallingwater is a registered trademark of The Western Pennsylvania Conservancy.

Dee Schlotter
PPG Architectural Coatings

Jamie Bujakowski