PPG launches VIBRANCE COLLECTION waterborne midcoat

STRONGSVILLE, Ohio, July 7, 2011 – PPG Industries' (NYSE: PPG) automotive refinish business has introduced a new VIBRANCE COLLECTION(R) midcoat. The new product, VWM5556 Waterborne Midcoat, is specifically designed for use with PPG’s environmentally preferred, waterborne basecoat systems, ENVIROBASE(R) High Performance and NEXA AUTOCOLOR(R) AQUABASE(R) Plus.

VWM5556 is a true waterborne solution for painters wanting to take full advantage of the array of custom colors, special-effect colorants and pigments available in the Vibrance Collection of finishes.

“The new midcoat is one more component in a complete waterborne system,” said Steve Lehner, PPG, product manager, premium collision. “VWM5556 is a major advancement for custom car builders as it allows for the development and use of exotic pigments that were previously available only in solvent form.”

As a multipurpose, midcoat layer for PPG waterborne basecoats, VWM5556 provides the medium for special-effect pigments when creating tricoat finishes. This versatile midcoat can also be successfully used as transparent protection over special custom graphics and effects for added depth and a distinctive appearance. Additionally, VWM5556 is extremely fast-drying and easy to use.

It is expected VWM5556’s qualities will make it an essential and preferred component in creating hot colors and special effects for waterborne finishes, Lehner said.

For more information about VWM5556 Waterborne Midcoat and Vibrance Collection finishes, call (800) 647-6050 or visit www.ppgrefinish.com.

PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2010 were $13.4 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

Bringing innovation to the surface is a trademark and Aquabase, Envirobase, Nexa Autocolor and Vibrance Collection are registered trademarks of PPG Industries Ohio, Inc.
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Cindy Piazza
PPG Automotive Refinish