PPG PITTSBURGH PAINTS forecasts red, purple, blue and yellow for home decor in 2012-2013

Consumers take different color paths on quest for intensity

 
 
The four new Insider's Color Guide trend palettes in THE VOICE OF COLOR(R) program of PPG PITTSBURGH PAINTS(R) for 2012-2013 are (clockwise, from top left) Local Revival, Beauty Queen, Quiet Tech and Deco Candy.
PITTSBURGH, Sept. 26, 2011 – The return to strong color gains momentum this year, according to the PPG PITTSBURGH PAINTS(R) brand color forecast for home decor in 2012-2013. Homeowners reluctant in the past will take the leap into deep and vivid hues this year. On a quest for intensity, they will inject their decor with deep indigos like Blue Tang, saturated reds like Rum Punch, big purples like Grape Juice and almost-neon yellows like Citrus Spice, just 4 of the 20 key colors presented in PPG Pittsburgh Paints 2012 trends, the Insider’s Color Guide.

“Intensity is a survival strategy in crisis times,” said Dee Schlotter, brand manager for THE VOICE OF COLOR(R) program of PPG Pittsburgh Paints. “For some, it means seeking out extremes of sensation, rebelling against the bland existence that comes with cynicism and disenchantment. For others, it means ‘unplugging’ in order to reconnect with a life they feel is fleeting.”

Sensation-seekers will amp up the chromatic density of their lives with vivid hues. They’ll go for colors that stir the senses and set them in motion. Their choices will be the vibrant, optimistic colors that pack a punch and can’t be ignored. Their spaces will be full of strong contrasts – heavy and weightless, shadow and light, hot and cold. Bold colors help them stand out in a crowd and showcase their individual personalities.

Other individuals, those who feel their lives have become a race to the future at the expense of the present, will turn inward and unplug. Their path to intensity means slowing down, simplifying and eliminating unnecessary elements. Now, they will curb their activities and carve out time to be truly and deeply present in the moment. They will gravitate toward quiet, understated palettes accented by deep, rich colors that bring mystery and invite intimacy. They will opt for calming neutrals that create the space they crave to think; colors that soften the edges of the day and quiet the chatter.

This quest for intensity is twofold: a search for euphoria for some, and, for others, for a sense of oneself. It’s recognition that there’s only one life to live and there’s no time to waste. When they achieve the intensity, it’s fleeting, ephemeral, transitory – but positive. It brings energy and impetus; a self-sustaining enthusiasm. Living intensely spices up the taste of the world, while reflecting and reconnecting with its quiet beauty – the “minute pleasures” and modest instants of happiness, like the smell of moss in the underbrush, the feel of wind around us, a brilliant sky at sunset and the laugh of a child.

The key trend colors of the PPG Pittsburgh Paints brand are presented in signature five-color palette cards that offer color opportunities for all the design elements in a space, from paint and window treatments to flooring and fabric. “A trend is never about just one color. It’s about the combination of all the colors in a space,” Schlotter said.

The four new Insider’s Color Guide trend palettes in The Voice of Color program of PPG Pittsburgh Paints for 2012-2013 will be available at PPG Pittsburgh Paints dealers across the United States. They are:

  • Local Revival: This trend is about unplugging from a complicated life and living more simply and in harmony with one’s community. It’s about reconnecting with the rhythm of the seasons, homegrown foods and the materials of the region. Craftsmanship is valued. Materials are strong and honest classics: leather, wood, aged metal. Design forms are simple and familiar; antique-industrial and retro-mechanical. Folkloric patterns tell the stories of generations.
     
    The palette is a mix of red berries, stone gray and solid brown refreshed by a creamy white. PPG Pittsburgh Paints colors in this palette are Rum Punch (231-7), Burnt Red (133-7), Pralines and Cream (117-3), Earl Grey (522-5) and Poppy Pods (526-6).
     
  • Beauty Queen: This palette speaks to the unapologetically confident woman. It’s the return of glam with a disco sophistication. Beauty Queen strikes a feminine note but doesn’t exclude her suave, charming man. It’s high-intensity color that can turn light and airy on a dime. Lush and mysterious, soft and fresh, girly but not – the built-in contrasts sensation-seekers want. Ultra-slick surfaces like Lucite and mirrors capture the best spirit of the 1970s.
     
    Sharp fuchsia pink and juicy purple are softened with cosmetic pink and freshened with this year’s brighter teal and white. PPG Pittsburgh Paints colors in this palette are Grape Juice (240-7), Tutti Frutti (138-7), Whirlpool (202-3), Candlelight Beige (216-1) and Brandy Alexander (535-3).
     
  • Quiet Tech: It’s impossible to unplug without a place to escape to, so minimalism is the foundation of this trend. Rooms have visual interest without complication. Details and embellishments are kept to a minimum. Pale and medium wood tones don’t overpower the space. Shapes are rounded and tactile to keep rooms from feeling barren or cold.
     
    In the palette, ink blues play with earthy and calming neutrals. PPG Pittsburgh Paints colors in this palette are Gray Stone (517-4), Blue Tang (449-7), Chinese Porcelain (449-6), Earthy Ocher (315-5) and Spice Delight (215-2).
     
  • Deco Candy: Bringing together vibrant colors and fun design, Deco Candy transforms a home into an intensely joyful playground. A vivid harmony of citrus accented by this year’s bright blue, clean green and tangerine, the color scheme is irresistibly optimistic. Stripes and color-blocking bring a sense of organization to what could otherwise be too boisterous a spectrum of hues.
     
    Colors awaken the senses. PPG Pittsburgh Paints colors in this palette are Mother of Pearl (513-1), Persian Blue (153-5), Hearty Hosta (208-5), Tangerine Dream (123-7) and Citrus Spice (110-7).

The 2012-2013 Insider’s Color Guide palettes, as well as the other 2,000 colors in The Voice of Color program, are available in any PPG Pittsburgh Paints paint lines, including the PURE PERFORMANCE(R) line of premium-quality paint that has zero VOCs (volatile organic compounds) in the base paint and minimal odor during application and drying, and the MANOR HALL(R) and Manor Hall TIMELESS(R) lines of super-premium performance paints that offer better coverage and brighter finishes than competing brands.

To learn more about the PPG Pittsburgh Paints brand and The Voice of Color program, and to find the nearest dealer, visit the PPG Pittsburgh Paints color website at www.voiceofcolor.com.

PPG Industries (NYSE: PPG) employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics and automobiles. PPG's unique position as a color leader in multiple markets enables it to observe and translate emerging global color trends for its customers' applications – from consumer goods to automotive color, from residential to commercial to industrial design. Visit www.ppgcolorshare.com to see how color impacts PPG’s businesses and customers.

The Voice of Color program is a design system based on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their unique personalities. The Voice of Color  program offers an engaging online experience to help homeowners discover their Harmony color families and palettes that reflect their personalities and complement their styles. Palettes are presented in signature five-color Harmony chips to coordinate colors for all the decorative elements in a space. The Voice of Color program also features exclusive color collections that offer style inspiration (such as Hacienda Style, Historic Colors and FALLINGWATER(R)-Inspired Colors), designer favorites and expert advice. For more information, or to order color tools and resources, visit www.voiceofcolor.com.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2010 were $13.4 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

 
Manor Hall, PPG Pittsburgh Paints, Pure Performance, The Voice of Color and Timeless are registered trademarks of PPG Architectural Finishes, Inc.
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
Fallingwater is a registered trademark of The Western Pennsylvania Conservancy.
 
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Contacts:
Dee Schlotter
PPG Architectural Coatings
412-434-4172
schlotter@ppg.com

Justin Falce
Burson Marsteller
412-394-6698
justin.falce@bm.com

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