PPG reveals power of performance at MVP conference

STRONGSVILLE, Ohio, Oct. 19, 2011 – During the MVP Business Solutions conference held last month in New Orleans, PPG Industries’ (NYSE:PPG) automotive refinish business focused on how collision repair centers can “Reveal the Power of Performance” and maximize overall performance and profitability despite the current unstable economic climate. The three-day conference at the Sheraton New Orleans Hotel included keynote speakers, breakout seminars and workshops designed to assist collision center owners and managers in addressing market realities using effective, productive business strategies and practices.

“Our attending customers make our conferences successful,” said Jim Berkey, PPG director, MVP Business Solutions. “We have the privilege of being associated with many of the strongest-performing shops in the country, and it feeds into the strength of our programs.”

More than 250 enthusiastic PPG customers heard keynote speakers discuss industry developments and opportunities. Greg Horn, vice president of industry relations at Mitchell International, spoke about trends affecting the overall collision repair business as well as individual shop performance. He noted that vehicle collisions declined last year by 5.3 percent, with total annual repair revenue now at an estimated $31 billion. He also discussed how new automotive safety technology innovations such as side-view cameras and pedestrian braking systems will reduce the number of accidents, thereby shrinking the repair market and corresponding revenues even further.

Horn’s talk primed the audience for motivational speaker and author Ross Shafer’s presentation about how to be more competitive and win additional market share in a recovering economy. He offered examples of companies that took good ideas and made them great ideas by evolving them, and he explained why viewing “best practices” as a moving target can help progressive collision centers to avoid extinction. Shafer emphasized that complacency has been the enemy of some of the world's best-known brands and said shops need to move forward and reinvent themselves to succeed in an ever-changing marketplace.

Chris Andreoli, Progressive Insurance corporate claims director for repair shop and industry relations, presented the insurance industry’s perspective on issues facing the collision sector and discussed how collision centers can work through these challenges in the changing economic climate.

Working sessions focused on relevant and timely concerns such as employee dynamics, production techniques and social media marketing tactics. Owners and managers exchanged experiences and ideas and examined solutions for their shop’s particular issues.

“The breakout sessions really open up your mind about what’s working and what isn’t,” said Solomon Parsley, owner of International Collision Repair Center in Columbus, Ohio. “I’ve been to three of these conferences. If you are a shop owner, this is definitely something you need to go to. We get stuck in the box of our own shop; this gives you the big picture and helps you get out from under traditional thinking to find an advantage over the competition.”

The conference, open to owners and managers of collision centers using PPG Automotive Refinish products, is a biannual event and a critical component of PPG’s overall commitment to provide advanced business thinking and innovative solutions to MVP customers.

For more information about PPG MVP Business Solutions and future conferences, call 866-237-8178 or visit www.ppgmvp.com.

PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2010 were $13.4 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.

Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
# # #
MVP Business Solutions
PPG Automotive Refinish