PPG PITTSBURGH PAINTS launches THE VOICE OF COLOR mobile app for multiple platforms

App is first to enable homeowners to order 8-by-12-inch sample sheets

PITTSBURGH, Feb. 27, 2012 – The makers of PPG PITTSBURGH PAINTS(R) products today announced the release of THE VOICE OF COLOR(R) mobile application, which gives homeowners an intuitive, on-the-go color resource. The free app for iPhone, iPad and Android platforms not only showcases the entire collection for The Voice of Color program, but it also is the first to enable homeowners to order directly from the app to have 8-by-12-inch sample color sheets shipped to their homes free of charge.

The new app ties directly into The Voice of Color program – an integrated, comprehensive design system that offers tools and materials to redefine the world of color. Adding to the program's robust set of digital tools, the app gives users three ways to view, select from and order all of the more than 2,000 colors offered in The Voice of Color program, including:

  • Grab Color From a Photo – Users can take a photo with the mobile device's camera or upload an image of an object, space, fabric or tile that inspires them, and have the app match it with the closest shade from The Voice of Color collection. The tool also offers suggestions for similar and complementary shades based on the selection, so additional colors can be ordered and viewed together on the walls of a space.
  • View Color Collections – Users can browse and order from the exclusive color collections of The Voice of Color program, such as Harmony, Historic and Atmospheric.
  • Use the Color Selector – Users can view all the colors in The Voice of Color program, conveniently organized by primary color family. If the user knows a particular color name or number, he or she can find it here easily.

"Choosing the perfect color can be overwhelming, but our new The Voice of Color app makes it fun and easy to turn a customer's point of inspiration into a paint color right from the palm of their hand, then turn around and order full-size samples for their homes in a matter of seconds," said Dee Schlotter, brand manager, The Voice of Color program of the PPG Pittsburgh Paints brand. "Today's consumer is more design conscious than ever and rarely goes anywhere without a smartphone, so we aimed to give them a color resource with access to paint colors in The Voice of Color collection everywhere they go."

Research conducted for the PPG Pittsburgh Paints brand found that homeowners often had difficulty visualizing what the color present on a normal-sized paint swatch would look like when applied to the walls of their rooms. The brand’s 8-by-12-inch color sheets are tools that help homeowners visualize color on a larger scale than is possible with a typical paint swatch.

To order 8-by-12-inch color sheets, users can click on any color in the app, see the hue as a full-screen image, and then add it to a "shopping cart." Users need to enter shipping information only once, and then they can proceed quickly to the checkout for subsequent orders. Their requested 8-by-12-inch cards are delivered within a few days. Then, with the app's "Find a Dealer" function, users can find a nearby retail location where they can purchase paints in any colors they want.

The Voice of Color app from the PPG Pittsburgh Paints brand can be downloaded for free directly from the iPhone or iPad App Store as well as the Android Market.

PPG Industries (NYSE:PPG) employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics and automobiles. PPG's unique position as a color leader in multiple markets enables it to observe and translate emerging global color trends for its customers' applications – from consumer goods to automotive color, from residential to commercial to industrial design. Visit www.ppgcolorshare.com to see how color impacts PPG’s businesses and customers.

The Voice of Color program is a design system based on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their unique personalities. The Voice of Color program offers an engaging online experience to help homeowners discover the Harmony color families and palettes that reflect their personalities and complement their styles. Palettes are presented in signature five-color Harmony chips to coordinate colors for all the decorative elements in a space. The Voice of Color program also features exclusive color collections that offer style inspiration (such as Hacienda Style, Historic Colors and FALLINGWATER(R)-Inspired Colors), designer favorites and expert advice. For more information or to order color tools and resources, visit www.voiceofcolor.com.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world's leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

 
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
PPG Pittsburgh Paints and The Voice of Color are registered trademarks of PPG Architectural Finishes, Inc.
Fallingwater is a registered trademark of The Western Pennsylvania Conservancy.
 
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Contact:
Dee Schlotter
PPG Architectural Coatings
412-434-4172
schlotter@ppg.com

Jamie Bujakowski
412-224-5147
jamie.bujakowski@proofic.com

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