PPG Porter Paints launches Nashville Color Collection

New palette inspired by traditional and modern architecture of local residences

NASHVILLE, Tenn., March 7, 2012 – PPG Porter Paints today announced the launch of the Nashville Color Collection, a new palette of 75 colors representing the significant shades of the Nashville landscapes. Encompassing Nashville’s bright, lively cityscapes and the incredible shades of the southern seasons, the palette combines the neutral colors found in traditional bungalows with the bold shades of the area’s modern communities.

The Nashville Color Collection brings to life the landmarks that helped shape Nashville – from the beautiful notes and scene on Broadway to Nashville’s landscape, rich in history and tradition. Every color in the palette has a story ranging from the musically inspired “Opry Gold” to “Gulch Green,” inspired by the Gulch neighborhood – the first LEED® certified southern community.

“The palette represents the musical roots of Nashville with a mix of saturated, vibrant hues inspired by the city’s contemporary architecture to create a collection of colors familiar to the Nashville area,” said Troy Harper, color consultant for the PPG PORTER PAINTS® brand, contributor to the palette and Nashville resident. “The colors in this collection allow homeowners to bring the inspiring shades that make the area unique into their homes.”

Illustrating the area’s most recognizable hues, palette color “Café Blue” draws inspiration from the famous Blue Bird Café, a popular venue for up-and-coming country music stars, while other colors such as “LEEDing Green” are associated with city’s recent sustainable achievements.

“The palette was developed to encompass the authenticity of the Nashville area,” Harper said. “We took elements commonly used in Nashville residences such as white kitchen cabinets, slate and hardwood flooring and developed the palette to seamlessly correspond or provide contrast with the undertones found in these materials to fit a homeowner’s personal style.”

Developed by local representatives and color experts of PPG Industries’ (NYSE:PPG) architectural coatings business, the Nashville Color Collection is part of THE VOICE OF COLOR® program of the PPG Porter Paints brand. The collection is available at PPG Porter Paints stores in the SILKEN TOUCH® line of super-premium quality paint that offers exceptional coverage and stain release, the HI-HIDE® line of premium quality paint that offers excellent hiding and durability, and all other PPG Porter Paints brand lines.

PPG Industries employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics and automobiles. PPG's unique position as a color leader in multiple markets allows it to observe and translate emerging global color trends for its customers' applications – from consumer goods to automotive color, from residential to commercial to industrial design.  Visit www.ppgcolorshare.com to see how color impacts PPG’s businesses and customers.

The Voice of Color program is a design system based on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their unique personalities. The Voice of Color program offers an engaging online experience to help homeowners discover the Harmony color families and palettes that reflect their personalities and complement their styles. Palettes are presented in signature five-color Harmony chips to coordinate colors for all the decorative elements in a space. The Voice of Color program also features exclusive color collections that offer style inspiration (such as Hacienda Style, Historic Colors and FALLINGWATER(R)-Inspired Colors), designer favorites and expert advice. For more information or to order color tools and resources, visit www.voiceofcolor.com.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.

 
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
Hi-Hide, PPG Porter Paints, Silken Touch and The Voice of Color are registered trademarks of PPG Architectural Finishes, Inc.
Fallingwater is a registered trademark of The Western Pennsylvania Conservancy.
LEED – an acronym for the phrase “Leadership in Energy and Environmental Design” – is a registered trademark of the U.S. Green Building Council.
 
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Contact:
Dee Schlotter
PPG Architectural Coatings
412-434-4172
schlotter@ppg.com

Jamie Bujakowski
412-224-5147
Jamie.bujakowski@proofic.com

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