PPG teams with BrandMuscle for PPG Marketing on Demand

STRONGSVILLE, Ohio, April 4, 2012 – PPG Industries' (NYSE:PPG) automotive refinish business announced it has partnered with BrandMuscle, a leading provider of Web-based local marketing automation software, to introduce PPG Marketing on Demand, a suite of online tools and services to help distributors and collision repair facilities produce customized marketing and advertising materials. PPG Marketing on Demand is available to all PPG distributors and collision repair centers in North America.

The new system provides a resource distributors and body shops can access to easily develop a variety of promotional pieces to support their local businesses. At the PPG Marketing on Demand website, registered users can create professional-quality, online business pages and display ads, websites, email campaigns, print ads, brochures, door and mirror hangers, and more with just a few clicks of the mouse.

“We are passionate about helping our distributors and collision repair centers grow their businesses,” said Cristina Fronzaglia, PPG manager, marketing communications, automotive refinish. “Our goal is to help our customers gain a competitive edge with their online and offline marketing programs. By teaming up with BrandMuscle, we’re able to assist our customers in executing the types of marketing programs that are often only available to larger organizations.”

PPG also is providing distributors and collision centers with direct access to marketing professionals and media specialists who can assist with tasks as complicated as creating a marketing plan or as simple as negotiating the best rate for a local display ad. Fronzaglia said offering this time-saving service will enable business owners to focus on their business operations.

In addition, PPG has secured discounted rates to offer low-cost, professional-quality production of printed materials. Materials created using PPG Marketing on Demand can be seamlessly routed to a print vendor for production with a two- or three-day turnaround on most orders.

To learn more about PPG Marketing on Demand, call 800-647-6050 or visit www.ppgrefinish.com.

About BrandMuscle, Inc.
BrandMuscle is a leading provider of Web-based local marketing automation software and unparalleled end-user support for companies with decentralized sales and marketing channels. The company’s capabilities are embraced by Fortune 500 companies within the financial services, manufacturing, telecommunications, retail and automotive industries. Using the company’s proprietary BRANDBUILDER(R) software, marketers can empower field-level customization and execution of personalized advertising and marketing campaigns to optimize local sales and marketing performance. Founded in 2000, BrandMuscle employs 160 talented professionals and is headquartered in Cleveland, Ohio, with a regional service office in Los Angeles, California. For more information, visit www.brandmuscle.com.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world's leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

 
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
BrandBuilder is a registered trademark of BrandMuscle, Inc.
 
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Contact:
Cindy Piazza
PPG Automotive Refinish
440-572-2800
piazza@ppg.com
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