PPG announces new marketing initiative for fiber glass business
Communicates position as trusted provider of expertise, solutions
PITTSBURGH, June 27, 2012 – PPG Industries’ (NYSE:PPG) fiber glass business announced today the implementation of a marketing initiative to heighten awareness of the brand by highlighting its unique position and more clearly defining the unmatched offerings it brings to the markets it serves. The initiative features a new tag line – EXPERTISE YOU TRUST. SOLUTIONS YOU DEMAND.(TM) – that positions PPG as a trusted provider of expertise and solutions to its fiber glass customers.
“This updated tag line better articulates the mission of PPG Fiber Glass to all our customers,” said Tom Kerr, PPG vice president for fiber glass. “In developing this marketing program, we sought to communicate a stronger focus, brand image and value proposition to our customers and the industry, and this tag line clearly serves that objective.”
These key concepts are the essence of the marketing effort:
- HERITAGE – PPG has produced fiber glass for more than 60 years, and its customers benefit from the broad range of products and industry experience that PPG offers.
- CUSTOMER FOCUS – Customer relationships are very important to PPG Fiber Glass. The company strives to actively engage customers and understand their growth and expansion plans so it can help them deliver solutions that meet the demands of the marketplace.
- COMMITMENT TO THE INDUSTRY – PPG Fiber Glass continues to invest in innovation, product development and production capability to support the current and future needs of its reinforcement and yarn material customers and the industry.
“We are already implementing a cohesive look for our commercial material and introducing the EXPERTISE YOU TRUST. SOLUTIONS YOU DEMAND. tag line,” said Laurie Cochran, PPG branding and communications specialist for fiber glass. “From our website to our product packaging, we’ll be presenting a more unified look and message to our customers, the marketplace and the industry.”
PPG Fiber Glass is a global manufacturer of reinforcement materials for thermoset and thermoplastic composite applications with manufacturing and research facilities in the United States, Europe and Asia. It serves the transportation, energy, infrastructure and consumer markets, as well as electronic circuit board and specialty yarn markets. For more information, visit www.ppgfiberglass.com. EXPERTISE YOU TRUST. SOLUTIONS YOU DEMAND.
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.
Bringing innovation to the surface and Expertise you trust. Solutions you demand. are trademarks of PPG Industries Ohio, Inc.
PPG Fiber Glass