PPG PITTSBURGH PAINTS brand launches ‘I Named a Paint Color’ promotion, redesigned website

THE VOICE OF COLOR program website features Online Paint Visualizer with PPG easy-edge technology



PITTSBURGH, July 9, 2012 – Have you always wanted to name a paint color? PPG PITTSBURGH PAINTS(R) brand is giving people the chance to do just that with the kickoff of the “I Named a Paint Color” promotion. The promotion coincides with the launch of a redesigned website for THE VOICE OF COLOR(R) program (www.voiceofcolor.com), which features a technological enhancement of The Voice of Color program’s integrated, comprehensive color design system.

Beginning July 9, the “I Named a Paint Color” promotion affords site visitors the opportunity to name 150 new colors in the PPG Pittsburgh Paints line. Featured on www.voiceofcolor.com as well as The Voice of Color program pages on Facebook, Twitter and Pinterest, visitors will have a chance to submit a new name for five color swatches per day for 30 days. New color names will be selected from the entries based on originality and inspiration, with winning entries posted on the new website and later used on the new color palette. Tying to The Voice of Color program – the color platform for PPG Pittsburgh Paints products, based on the premise that every color has an emotional, meaningful association – the “I Named a Paint Color” promotion encourages visitors to post photos of objects, places, people and more that inspired their paint color names.

“We find that people have an interest in naming their own paint colors, drawing from inspirations in the everyday world around them – their emotions, families, vacations – so we are excited to extend the opportunity to our website visitors to demonstrate what inspires them,” said Dee Schlotter, brand manager, The Voice of Color program of the PPG Pittsburgh Paints brand. “Whether it’s the shades of a favorite flower or the colors of a child’s soccer uniform, we want to know what is important to our visitors and provide them the opportunity to have a voice in the color selection process.

“Color names can come from the most unusual sources,” Schlotter added. “For example, our most popular interior color – PPG Pony Tail – was inspired by the color of a PPG employee’s daughter’s pony tail as well as her love for horses.”

In addition to the “I Named a Paint Color” promotion, the relaunched website for The Voice of Color program also debuts the Online Paint Visualizer with PPG easy-edge technology (http://www.voiceofcolor.com/digital-color/paint-color-visualizer) – an easy-to-use digital tool enabling homeowners to envision any of the 1,900 colors in the PPG Pittsburgh Paints line on their walls by uploading a photo of a room and virtually painting the space. With just a few clicks, users can mix and match walls, ceilings, trim and more to find the perfect colors for their next project.

The revolutionary PPG easy-edge technology offers industry-exclusive functionality to provide virtual painters with unprecedented control and detail for realistic quality. It considers elements in a room photo such as lighting, angles, furniture and trim to provide virtual painters with the simulated precision of painting a real room.

The new website for The Voice of Color program provides visitors with an integrated approach to exploring the world of color through a robust set of digital tools. In addition to the Online Paint Visualizer, these include the program’s yearly color trend forecasts, exclusive color families and collections, designer-inspired room galleries, tips for the best use of color, and COLOR SENSE GAME(TM) tool – an enhanced online system for assessing personality and emotions to create a personalized color palette.

 
PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics and automobiles. PPG's unique position as a color leader in multiple markets enables it to observe and translate emerging global color trends for its customers' applications – from consumer goods to automotive color, from residential to commercial to industrial design.  Visit the new website at www.ppgcolorshare.com to see how color impacts PPG’s businesses and its customers.

The Voice of Color program is a design system based on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their unique personalities. The Voice of Color program offers an engaging online experience to help homeowners discover Harmony color families and palettes that reflect their personalities and complement their styles. Palettes are presented in signature five-color Harmony chips to coordinate colors for all the décor elements in a space. The Voice of Color program also features exclusive color collections that offer style inspiration (such as Hacienda Style, Historic Colors, FALLINGWATER(R)-Inspired Colors), designer favorites and expert advice. For more information or to order color tools and resources, visit www.voiceofcolor.com.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.

 
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
Color Sense Game is a trademark and PPG Pittsburgh Paints and The Voice of Color are registered trademarks of PPG Architectural Finishes, Inc.
Fallingwater is a registered trademark of The Western Pennsylvania Conservancy.
 
# # #

Contact:
Dee Schlotter
PPG Architectural Coatings
412-434-4172
schlotter@ppg.com

Jamie Bujakowski
412-224-5147
Jamie.Bujakowski@proofic.com

Search