PPG introduces DELFLEET ESSENTIAL Basecoat

New basecoat designed for value-conscious customers

STRONGSVILLE, Ohio, July 24, 2012 – PPG Industries' (NYSE:PPG) commercial coatings group has launched DELFLEET ESSENTIAL(R) Basecoat, a 3.5 VOC (volatile organic compound) basecoat designed to complement the DELFLEET(R) product line and increase its capabilities. The new basecoat is intended for value-conscious fleet refinishers, manufacturers and collision centers aiming for greater productivity, efficiency and ease of use. The basecoat is recommended for overall color repair, refurbishing and when striping is required.

"We are happy to offer Delfleet Essential Basecoat to our customers," said J.J. Wirth, PPG brand manager, fleet segments. "With the addition of the basecoat to our product lineup, we are giving our customers a high-quality, value-priced option for their work. We wanted this basecoat to be just as easy to use as a single-stage topcoat, and it is; very little training time is needed. It's also durable and has an attractive price point. I think our customers will be as pleased with it as we are."

Delfleet Essential Basecoat provides enhanced durability: When used with ESC621 clearcoat, a three-year warranty is offered. In addition the new basecoat features faster dry speeds than single-stage topcoats to help shops increase productivity and efficiency. The fast dry times make it ideal for two-tone jobs or striping, Wirth said. Because the basecoat is mixed from the same color formula as the single-stage topcoat, lower shop inventory is possible.

The new basecoat also expands the product line's color palette. The Delfleet Essential line now has pearl color capability as a basecoat — which must be clearcoated with ESC621 — along with solids and metallic colors. To keep the Delfleet Essential line efficient and to keep mixing easy, both the new basecoat and single-stage topcoats can be mixed from the same ESSS color formula. The ESSS color is mixed with a new basecoat converter and new hardener. The decision to mix a color as a single-stage or basecoat is made when the paint technician is ready to spray.

PPG's commercial coatings group offers a full range of coating technologies for the commercial transportation and light industrial markets such as polyurethanes, alkyds, epoxies, polyurea, waterborne, pretreatment chemicals and powder coatings. PPG's commercial coatings products are marketed under names such as the Delfleet Evolution, Delfleet Essential, Commercial Performance Coatings and AMERCOAT(R) brands. To learn more about new Delfleet Essential Basecoat and other PPG products, call 800-647-6050 or visit www.ppgcommercialcoatings.com.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world's leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.

 
Bringing innovation to the surface is a trademark and Amercoat, Delfleet and Delfleet Essential are registered trademarks of PPG Industries Ohio, Inc.
 
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Contact:
Cindy Schauer
PPG Automotive Refinish
440-572-2800
schauer@ppg.com
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