PPG Asia Pacific launches Core Markets Branding Initiative 2.0
SHANGHAI, Oct. 23, 2012 –
Mike Horton, president, PPG Asia Pacific, introduces CMBI 2.0 campaign posters during a launch ceremony in Shanghai.
PPG Industries (NYSE:PPG) Asia Pacific recently launched Core Markets Branding Initiative 2.0 (CMBI 2.0) at its China headquarters in Shanghai. The next phase of the campaign continues to highlight PPG’s three key areas of focus – innovation, sustainability and color – in core markets including aerospace, automotive manufacturing and aftermarket, commercial and residential construction, consumer products, marine and offshore, industrial and infrastructure, and solar and wind energy.
In 2011, PPG Industries launched the CMBI campaign to enhance awareness of the company’s brand and focus, including a new company tagline, BRINGING INNOVATION TO THE SURFACE(TM).
“We received very positive feedback from customers and the public for the CMBI campaign. Now we are taking an extra step to make it more specific to our regional clients,” said Mike Horton, president, PPG Asia Pacific. “Promotion will center on the value of solutions offered by each of our businesses and clearly convey PPG’s focus on innovation, sustainability and color, helping distinguish us from competitors.”
Initially launched as a global campaign in June 2011, the CMBI is PPG’s largest brand marketing campaign in more than 40 years and the largest in geographic scope in the company’s 129-year history. The Bringing Innovation to the Surface tagline has been used throughout the world, gaining customers’ recognition and highlighting how PPG provides value to customers and markets.
“We are quite motivated to enter into phase 2.0 of the campaign,” said Cathy Yan, PPG general manager, government affairs and business development, Asia Pacific. “We believe that the various communication tools it provides with clear messaging for specific core markets will further strengthen PPG’s position as the world’s leading coatings and specialty products company and the company’s recognition in the Asia Pacific region.”
PPG: BRINGING INNOVATION TO THE SURFACE.
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
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