PPG PITTSBURGH PAINTS brand launches ‘Pin It to Win It’ promotion
Pinterest followers of THE VOICE OF COLOR program can get paint swatches to create bold designs, projects
PITTSBURGH, March 11, 2013 – Paint swatches are no longer just for choosing a paint color. From jewelry to wall art to holiday wreaths, paint swatches and stripe cards can be repurposed for creative accent pieces, craft and art projects and more. The PPG PITTSBURGH PAINTS(R) brand has launched the “Pin It to Win It” promotion, providing Pinterest followers of THE VOICE OF COLOR(R) program with the opportunity to win paint swatches and stripe cards to use for their latest artistic masterpieces.
The PPG PITTSBURGH PAINTS(R) brand's “Pin It to Win It” promotion encourages Pinterest users to find their favorite do-it-yourself projects using stripe cards from THE VOICE OF COLOR(R) program’s "Paint Swatches and Stripe Cards" board, shown here, and then repin the images with the #voiceofcolor and #stripecardpromo hashtags.
Tying to The Voice of Color program – the color platform for PPG Pittsburgh Paints products, based on the premise that every color has an emotional, meaningful association – the “Pin It to Win It” promotion encourages Pinterest users to find their favorite do-it-yourself projects using stripe cards from The Voice of Color program’s "Paint Swatches and Stripe Cards" board and then repin the images with the #voiceofcolor and #stripecardpromo hashtags. Running through the remainder of the year, the first 100 eligible entrants who are verified to have completed the entry requirements will receive one package comprised of paint chip samples from The Voice of Color program.
“We receive countless requests from independent artists, art classes and teachers for paint swatches to use in the design of some incredibly unique and creative projects as a way to add a bold, colorful accent to their daily lives,” said Dee Schlotter, brand manager, The Voice of Color program of the PPG Pittsburgh Paints brand. “The ‘Pin It to Win It’ promotion affords anyone who has been inspired to think outside of the box and create a wonderful conversation piece.”
Schlotter added that the promotion also aids in the PPG Pittsburgh Paints brand’s overall sustainability efforts, as "we are able to recycle the paint swatches in a creative fashion instead of throwing them away.”
Interested participants must follow @voiceofcolor on Pinterest and read the complete list of contest rules found at www.voiceofcolor.com/promo.
PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics and automobiles. PPG's unique position as a color leader in multiple markets enables it to observe and translate emerging global color trends for its customers' applications – from consumer goods to automotive color, from residential to commercial to industrial design. Visit the website at www.ppgcolorshare.com to see how color impacts PPG’s businesses and customers.
The Voice of Color program is a design system based on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their unique personalities. The Voice of Color program offers an engaging online experience to help homeowners discover Harmony color families and palettes that reflect their personalities and complement their styles. Palettes are presented in signature five-color Harmony chips to coordinate colors for all the décor elements in a space. The Voice of Color program also features exclusive color collections that offer style inspiration (such as Hacienda Style, Historic Colors, FALLINGWATER(R)-Inspired Colors), designer favorites and expert advice. For more information or to order color tools and resources, visit www.voiceofcolor.com.
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.
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Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
PPG Pittsburgh Paints and The Voice of Color are registered trademarks of PPG Architectural Finishes, Inc.
Fallingwater is a registered trademark of The Western Pennsylvania Conservancy.
PPG Architectural Coatings, PPG PITTSBURGH PAINTS(R) Brand