PPG to reinstate CORAFLON brand name for FEVE architectural powder coatings
Name is more familiar to architects than NEWLAR brand name, which will be retired
PITTSBURGH, Aug. 1, 2013 – PPG Industries’ (NYSE: PPG) coil and extrusion coatings group announced that its line of fluoroethylene vinyl ether (FEVE)-based powder coatings will again be marketed under the CORAFLON® brand name, reversing a previous decision to sell them under the NEWLAR™ brand name that PPG acquired with the purchase of Spraylat Corp. last December.
Scott Moffatt, PPG director, marketing, coil and extrusion coatings, said the decision to revert to the Coraflon brand name for FEVE-based powder coatings was made to maintain consistency in the marketplace. “Architects and specifiers associate the Coraflon brand name with PPG, and it fits more comfortably into our branding hierarchy for other FEVE-based PPG coatings such as Coraflon ADS air-dry systems and Coraflon clear coats for the coil market,” he said. “Ultimately, we believe this is the best decision for our customers.”
Coraflon powder coatings are based on a proven FEVE resin system that has delivered superior performance in liquid architectural coatings for more than 30 years. As a powder formulation, Coraflon coatings provide the same broad color and gloss range as liquid FEVE coatings – along with better surface hardness and mar and abrasion resistance – in a solvent-free formulation that emits ultra-low volatile organic compounds (VOCs). Coraflon powder coatings meet American Architectural Manufacturers Association (AAMA) 2605 specifications.
Other PPG architectural powder coatings include ENVIROCRON® 03 durable and Envirocron 04 ultra-durable coatings and DURANAR® 70-percent polyvinylidene difluoride (PVDF) coatings. For more information about PPG’s entire line of durable, environmentally-responsible powder coatings, visit www.ppgideascapes.com or call 1-888-PPG-IDEA (774-4332).
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.
Bringing innovation to the surface and Newlar are trademarks and Coraflon, Duranar and Envirocron are registered trademarks of PPG Industries Ohio, Inc.
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