THE VOICE OF COLOUR program of PPG PITTSBURGH PAINTS brand announces Atlantic Colour Collection

New marine-inspired palette filled with coastal blues, sandy beiges and misty hues





PITTSBURGH, Aug. 13, 2013 – The PPG PITTSBURGH PAINTS® brand today announced the launch of the Atlantic Colour Collection, a new palette of 42 colours representing the significant coastal shades of Canada’s Atlantic region. Inspired by the atmosphere of the true east coast warmth and relaxed mood, the palette combines local marine-inspired shades for both interior and exterior home colour combinations.

The Atlantic Colour Collection brings to life the natural essence of the region including colours influenced by the deep green foliage of the forests, mystical blues of the sky and waves, warm tones of the sand dunes and tranquil grays of the seashells and ocean mist. With shades such as “Bay of Fundy” and “Foggy Beach,” the palette embraces the influences of the water and natural landscapes while capturing a soft light that accompanies the area’s long winters and moody waters.

“Each colour in the palette was hand-selected by PPG colour experts who have travelled the region and collected colour memories influenced by the light quality and the traditions in this area of Canada,” said Dee Schlotter, brand manager, THE VOICE OF COLOUR® program of the PPG Pittsburgh Paints brand. “The colours in this collection allow homeowners to bring the unique and inspiring shades of the area into their homes.”

The palette illustrates the area’s most recognizable hues; the influence of the local lifestyle is also reflected. Developed by local PPG architectural coatings representatives and colour experts, the Atlantic Colour Collection is part of The Voice of Colour program of the PPG Pittsburgh Paints brand. The collection is available exclusively at Kent locations in any of the PPG Pittsburgh Paints paint lines. For more information and to view the colours, visit www.voiceofcolor.com/collections/atlantic.

PPG Industries employs more than 20 colour stylists around the world, each specializing in different markets, who collaborate to determine styles and colour trends for the home, electronics and automobiles. PPG's unique position as a colour leader in multiple markets enables it to observe and translate emerging global colour trends for its customers' applications – from consumer goods to automotive colour, from residential to commercial to industrial design. Visit the new website, www.ppgcolorshare.com, to see how colour impacts PPG’s businesses and customers.

The Voice of Colour program is a design system based on the premise that every colour has an emotional association and that individuals are drawn to different colours for reasons inherently tied to their unique personalities. The Voice of Colour program offers an engaging online experience to help homeowners discover Harmony colour families and palettes that reflect their personality and complement their styles. Palettes are presented in signature five-color Harmony chips to coordinate colours for all the decor elements in a space. The Voice of Colour program also features exclusive colour collections that offer style inspiration (such as Hacienda Style, Historic Colours, FALLINGWATER®-Inspired Colours), designer favorites and expert advice. For more information or to order colour tools and resources, visit www.voiceofcolor.com.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.

 
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
PPG Pittsburgh Paints and The Voice of Colour are registered trademarks of PPG Architectural Finishes, Inc.
Fallingwater is a registered trademark of The Western Pennsylvania Conservancy.
 
 

Contact:
Dee Schlotter
PPG Architectural Coatings - THE VOICE OF COLOR Program
+1-412-434-4172
schlotter@ppg.com
www.voiceofcolor.com

Jamie Bujakowski
+1-412-224-5147
Jamie.bujakowski@bm.com

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