CIL unveils results of national survey on Canadian paint habits

Grey, beige top paint sellers in 2013


Add interest to a grey room by adding colour through an accent wall. Featured in this living area are CIL® paint’s Romanesque (50RR 17/372) magenta on the back wall, flanked by Zeppelin (30YY 46/036) grey on the other walls.


A recent survey by CIL® paint found neutral paint colours, such as Antique White (43YY 78/053) featured on the walls of this sitting area, were big sellers during the last 12 months.
TORONTO, Nov. 25, 2013 – Colour in home decor may be all the rage, but Canadians are stuck on neutrals. That’s the finding of a countrywide survey conducted by leading brand CIL® paint of Canadian paint habits over the last year.

The survey, which polled a sampling of CIL paint stores across the country, showed that neutrals accounted for 65 per cent of sales in the last 12 months. Of the neutral hues, grey was the most requested colour (25 per cent), followed by beige tones (22 per cent) and whites (18 per cent). Greens and blues were next, with 11 per cent of consumers choosing green and six per cent choosing blue tones for their rooms.

“While most people seem to acknowledge that using a more colourful shade can rejuvenate a room, when it comes to actual purchases, the majority appears to take a more conservative approach,” said Alison Goldman, brand manager for CIL paint, a brand of PPG Architectural Coatings. “Neutrals like whites, beiges and greys are often preferred because they are safe, long-term investments that don’t go out of style and don’t compete with other objects in a room.”

Goldman cited CIL paint’s top-selling neutral paints as Granite Grey (00NN 37/000) grey, Chinchilla White (10YY 46/041) taupe, and Antique White (43YY 78/053) white.

While neutrals are less dramatic than their more colourful counterparts, they need not be perceived as boring, Goldman emphasized. To help spruce up neutral rooms, she offered these tips:

  • Think outside the walls: To add interest to a room, paint darker or lighter versions of the main neutral wall colour on baseboards, trim, windowsills, ceilings and doors. The simplest way to find related colours is to check the paint chip for darker or lighter versions of the same tone. Or, you can ask your paint retailer to add white to the paint for a lighter tint and black for a darker one.
     
  • Mix and match neutrals: Using two or three different neutral colours can warm up a room and add appeal. Decide on a colour theme that is either monochromatic (colours from the same family) or related (colour groups which lie beside one another on the wheel) colour, and paint an accent wall or two, doors and trim, in different neutral hues. Goldman suggested CIL paint combinations such as Ominous (50YR 26/023) with Silver Shores (50YR 53/011), or Deacon’s Bench (20YY 33/145) with Desert Castle (20YY 53/124) and Wedding White (70YY 83/037).
     
  • Add a vibrant accent wall: If nerves are what stop you from trying a more vivid paint shade, add a splash of colour on an accent wall – around a fireplace or behind a headboard, for example. An accent wall is an easy way to experiment with colour, and it is quick and simple to update at any time. Try a popular look of rich magenta such as Romanesque (50RR 17/372) by CIL paint on one wall, with Zeppelin (30YY 46/036) mellow grey on the other three.
     
  • Accessorize in colour: If you prefer to stick with one neutral paint colour in your room, bring in colour through accent pieces such as rugs, pillows, paintings or furniture. Most textiles start with a neutral base, so the walls and accessories should work well together no matter what patterns you choose.

Other findings of the CIL paint survey show that Canadians painted their bedrooms (24 per cent), living and family rooms (23 per cent) and kitchens (22 per cent) more than any other rooms this last year. The poll also pointed to colour selection (44 per cent) and paint preparation (34 per cent) as the biggest challenges people associate with painting projects. When it comes to choosing colour, 77 per cent of Canadians, have a colour family in mind before entering a store, while 15 per cent make their colour family choices in-store.

CIL paints are sold at Home Depot, Canada Tire, Walmart and independent paint stores across the country. For more information and painting tips, visit www.CIL.ca.

Available in Canada at The Home Depot, Walmart, Rona and other independent paint dealers, CIL paint has been a trusted brand in businesses, communities, schools and homes across the country for 85 years. With more than 1,200 colours in its palette, CIL paint has developed a colour mood system that guarantees a perfect match across a wide spectrum of colours.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' (NYSE:PPG) vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

 
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
CIL is a registered trademark of the PPG group of companies.
 
 

Contact:
Alison Goldman
PPG Architectural Coatings – CIL® Paint
905-738-7326
alison.goldman@akzonobel.com
www.cil.ca

Gail Bergman or Ashley Pergolas
905-886-1340 or 905-886-3345
info@gailbergmanpr.com

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