PPG automotive refinish debuts new value color tool
STRONGSVILLE, Ohio, Jan. 21, 2014 – PPG Industries' (NYSE:PPG) automotive refinish business has introduced a dedicated color tool for the value refinish user. The Value Color Deck provides a visual alternative for finding the best color for a refinish repair. Consisting of 1,800 large color chips sorted chromatically and sprayed with refinish paint, the Value Color Deck is the latest addition to PPG’s comprehensive line of best-in-class color identification and matching solutions.
“PPG recognizes the importance of the value segment,” said Jennifer Boros, PPG segment manager, solvent-borne brands, automotive refinish. “The Value Color Deck is one more solution we can offer to collision centers for their vehicle repairs. For the repair technician, this is an affordable path to visual color assessment. Our customers will quickly view the tool as an accurate and effective means to identify the right color for the job.”
According to Boros, the Value Color Deck provides the necessary color information required for most cost-effective repairs, and the tool will be updated annually. Its chromatic color display opens countless possibilities of color choices independent of vehicle manufacturer, and the large chip size, with its continuous color display, makes it easy to plaque the chip to the vehicle.
“As industry leaders we are committed to providing all our customers with the tools they need to do the very best refinish job possible,” said Mary Kimbro, PPG global color director. “We want to support the value sector with efficient color tools that simplify the color identification process. The Value Color Deck will go a long way to ensure PPG customers have the right tools for the job.”
The Value Color Deck is the latest addition to PPG’s industry-leading lineup of color identification and matching tools that includes color information books, Paint It, and COLORMOBILE® and PAINTMANAGER® software.
For more about the Value Color Deck, visit www.ppgrefinish.com or call 800-647-6050.
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2013 were $15.1 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.
Bringing innovation to the surface is a trademark and ColorMobile and PaintManager are registered trademarks of PPG Industries Ohio, Inc.
PPG Automotive Refinish