PPG Color of the Year: Country Soil

2027 Color of the Year Country Soil
Evoking a sense of stability, resilience and restoration

In an era defined by rapid technological change and global uncertainty, Country Soil, PPG's 2027 Color of the Year, represents the urge to find firmer ground, evoking a sense of stability, resilience and restoration. 

Also known as Roasted Chestnut, Country Soil is a medium-depth neutral that sits between beige, taupe and soft brown. It offers a richer alternative to lighter greiges and beiges while maintaining the versatility that has made neutrals enduring design staples.  

Three Color Trend Stories 
Carefully curated with 36 hues that feel grounded and timeless, the 2027 Foundation Collection features three complementary palettes that embody a collective desire for stability, renewal and harmony. 

Solid Ground
As consumers seek stability, designers continue to draw inspiration from nature, creating spaces that foster retreat.  

Grounded in warm browns, layered greens, muted grays and sunbaked yellows, accented by terracotta and deep earthy reds, the palette reflects the richness of nature. Stone, polished metals and tactile textures reinforce a connection to the landscape, resulting in an aesthetic that balances luxury, authenticity and harmony with nature. 

Quiet Zone 
In an era of constant connectivity, consumers are seeking privacy, restoration and solitude. Quiet Zone reflects this shift through softly muted mid-tones and refined pastels that support focus and well-being.  

Quiet Zone creates a serene foundation with soft blues, misty grays and nuanced purples, while subtle yellows add warmth and light for an aesthetic that inspires reflection and renewal. 

Life Shared 
As people seek deeper connections and communal experiences, Life Shared reflects this spirit through a palette that blends nostalgic, vintage-inspired hues with subtle contemporary tones.  

Muted reds, saffron golds, botanical greens and warm chestnuts, supported by subtle pastels and layered primary colors, create a sense of comfort and familiarity.  

PPG Color Forecasting and Processes 
Each year, PPG brings in global color experts from around the world and across business units for a color collaboration to analyze industry research, cultural shifts and emerging trends that influence the future of color. 

The result is a trusted, industry-leading forecast relied upon by leading manufacturers across consumer electronics, office furniture, kitchenware, cabinetry and architectural products. 

 

2027 Color of the Year Brochure

COLOR & DESIGN TRENDS 2027
PPG 2027 Color of the Year

Industries

Male looking over rolls of coil metal
Coil Coatings
PPG coil coatings strike a perfect balance of beauty and protection. From metal roofing and wall panels to HVAC equipment, from transportation to general industrial products, our coatings are engineered to withstand the most rigorous residential, commercial and industrial settings, as well as certain severe environmental conditions.
Male architect in an office looking through a window at a building with PPG’s aluminum extrusion coatings protection.
Extrusion Coatings
Trusted by architects and building component manufacturers, PPG's aluminum extrusion coatings deliver exceptional corrosion protection, lasting durability and enduring beauty with a full portfolio of customized finishes, colors, gloss levels and special effects.
Woman in a polka dot blouse working on a laptop at a clutter-free desk in a bright, spacious office.
Office Furniture and Equipment
Meeting the industry's highest standards for aesthetics and protection performance, PPG is the world’s foremost provider of coatings for office furniture, storage and locker systems.
Lady in a white and blue striped top cooking in a grey spatter fry pan
Kitchenware
PPG makes the largest, most complete line of low-friction coatings, non-stick coatings and decorative housewares coatings in the world today.