As consumers increasingly prefer sustainably made products and manufacturers are adopting circular economy practices that prioritize reusing materials, the demand for recycled polyethylene terephthalate (rPET) continues to rise.
Derived from post-consumer and post-industrial plastic waste like bottles, containers and manufacturing scrap, rPET supports waste reduction, resource efficiency and conservation by reducing the need for virgin plastics materials.
Despite its significant environmental benefits, rPET retains many of the desirable properties of virgin PET including durability, strength, and chemical- and impact-resistance, making it ideal for use in high-performance industrial coatings.

PPG’s Commitment to Sustainability and Innovation
For over a decade, PPG has prioritized sustainability in its business strategy, focusing on enhancing the environmental advantages of powder coatings through innovative solutions.
The latest breakthrough is PPG EnviroLuxe™ Plus powder coatings, designed to deliver high performance and aesthetics while advancing sustainability goals.
Introducing PPG ENVIROLUXE Plus: A Sustainable Powder Coatings Solution
EnviroLuxe Plus powder coatings are formulated with up to 18% post-industrial recycled plastic (rPET), reflecting PPG’s dedication to sustainable manufacturing. These coatings are also formulated without per- and polyfluoroalkyl substances (PFAS), addressing growing environmental and health concerns associated with these chemicals. This unique combination of features makes EnviroLuxe Plus a versatile solution suitable for a wide range of interior and exterior applications, balancing high performance with environmental responsibility.
Key Benefits of PPG EnviroLuxe Plus Powder Coatings
- Reduced Carbon Footprint: EnviroLuxe Plus achieves up to a 30% reduction in carbon footprint compared to traditional powder coatings without compromising protective performance.
- Environmental Advantages: Powder coatings offer excellent transfer efficiency and reclaimable overspray, minimizing waste and reducing volatile organic compound (VOC) emissions.
- Durability and Aesthetics: These coatings enhance product durability and visual appeal, supporting long-lasting protection and sustainability goals. "PPG EnviroLuxe Plus powder coatings not only enhance the durability and aesthetic appeal of products but also reflect our commitment to sustainability,” said Shelley Verdun, PPG business manager, powder coatings, Industrial Coatings.
EnviroLuxe Plus Product Family
EnviroLuxe Plus is part of a broader suite of powder coatings designed to merge sustainability with high performance:
- PPG EnviroLuxe rPET: Contains up to 18% post-industrial recycled plastic (rPET) and features PPG’s proprietary polyester resin system with up to 40% post-industrial rPET.
- PPG EnviroLuxe PFAS NIA*: Formulated without PFAS compounds to enhance sustainability without sacrificing coating quality.
Versatile Applications for Diverse Industries
PPG EnviroLuxe Plus coatings are engineered for a variety of end-use products, including metal office furniture, outdoor signage and shelving and racking systems. Available in a wide range of standard and custom colors, including metallic finishes, these coatings provide aesthetic flexibility without compromising performance.
A Significant Step Forward in Sustainable Powder Coatings
As a finishing technology, powder coating offers substantial sustainability benefits, including formulations made without solvents that reduce VOC emissions, recyclability, and high material utilization that minimizes waste. The launch of PPG EnviroLuxe Plus powder coatings marks a significant step forward for sustainable manufacturing solutions. By combining recycled materials with reduced PFAS content and cutting-edge technology, PPG meets the diverse needs of manufacturers while supporting their sustainability initiatives.
For more information about PPG EnviroLuxe powder coatings and how they can help you achieve your sustainability goals, download the free sell sheet >
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