PPG is Shaping the Future of Industrial Finishing with Powder Laser Curing

Industrial finishing is a critical yet energy-intensive stage in manufacturing, largely due to the thermal ovens required to cure conventional powder and liquid coatings. Driven by rising energy costs and interest in sustainability, companies like PPG have spent decades developing advanced coating technologies that reduce heat requirements and shorten curing times.

The Evolution of Coating Technologies

Progress in industrial finishing has been consistent. Low‑bake powder coatings have reduced oven temperatures and shortened cure cycles. Radiation‑curable (rad-cure) systems that utilize ultraviolet (UV) and electron beam (EB) energy, further advanced the field by enabling rapid polymerization without heating the entire part.  

Today, laser‑based systems represent the next major leap in rad‑cure technology, delivering highly targeted, ultra‑fast curing that dramatically lowers thermal load and enhances finishing efficiency.

Radiation Curing: The Next Frontier in Industrial Finishing

When compared to conventional thermal curing, rad-cure technologies deliver energy straight into the coating layer rather than heating the entire part or oven. This precision dramatically improves energy efficiency and enables finishing of heat‑sensitive substrates while increasing throughput and consistency.

Key benefits of radiation curing include:

  • Extremely fast cure speeds
  • Significantly lower energy consumption
  • Room‑temperature processing
  • High‑performance finishes with minimal environmental impact
  • Instant on-off capabilities with no warm-up period

PPG has been a pioneer in energy curing for more than 50 years, leading the adoption of UV‑ and EB-curable technologies for wood and coil applications. Today, PPG is working to commercialize the next rad-cure breakthrough—laser-based curing for powder coatings.

IR Curing vs. Laser Curing: A Step‑Change in Industrial Finishing

Infrared (IR) ovens have been used since the 1990s as a faster alternative to convection ovens, but their broad, uncontrolled heat leads to significant energy loss and high maintenance costs. IR lamps run at extremely high temperatures, rely on fragile components, and heat the entire part and surrounding environment, reducing efficiency and accelerating wear.

Laser‑based curing takes a fundamentally different approach. Instead of heating the entire oven, lasers deliver concentrated near-infrared (NIR) energy directly into the powder coating layer.  This targeted input triggers rapid crosslinking with minimal heat transfer, eliminating the need for large ovens, heavy insulation, and extensive ventilation and cooling. The result is shorter finishing cycles, compact in‑line curing stations and lower operating costs.

Advantages of laser curing include:

  • Full cure in minutes
  • Minimal maintenance requirements
  • Exceptional energy efficiency
  • Surface‑only heating for superior thermal control
  • Compatibility with standard and laser‑optimized powder coatings
  • Processing of both conventional and heat‑sensitive substrates
  • Higher throughput through rapid, localized curing

Collaboration Accelerating Commercial Adoption

PPG is actively validating laser curing through real‑world pilot trials with Whirlpool Corporation, a global leader in home appliances. The focus is on identifying opportunities to reduce curing costs and environmental impact while increasing finishing line speed.

To support this work, PPG has installed a state‑of‑the‑art pilot finishing line featuring IPG’s PhotoniCURE™ laser curing system at its facility in Strongsville, Ohio, along with a laboratory system for research feasibility studies at its Coatings Innovation Center near Pittsburgh. This capability— which represents a significant advancement in the coatings industry —enables rapid testing, formulation optimization and hands‑on customer collaboration.

With Whirlpool trials well underway, PPG is opening the process to additional manufacturers. Customers can test their own parts using standard PPG powders or laser-optimized formulations, generating real‑world data to evaluate key metrics and performance before the need to invest in their own laser-curing systems.

This hands‑on access accelerates evaluation, reduces uncertainty and helps manufacturers understand how laser curing can support their sustainability and productivity goals. It also reflects PPG’s commitment to partnership‑driven innovation and delivering value beyond the can.

Laser curing is not an incremental improvement over conventional thermal and IR curing but a new paradigm in powder finishing, defined by precision, speed and optimal energy efficiency.

The next era of powder finishing has arrived.

Learn more about PPG’s laser-based curing technology >