PPG 2023 Color of the Year and Color Palettes for Industrial Design
PPG 2023 Color of the Year and Color Palettes for Industrial Design
"Reflection," the theme of PPG's 2023 color forecast, is inspired by design trends that reflect cultural influences and inspire us to ponder what matters most-the way we engage with others, our surroundings and our planet.
This theme is embodied by PPG's 2023 Color of the Year choice, Vining Ivy, and three complementary color palettes: Serenity, Origin and Duality. Collectively, the 45 coordinating colors are expected to influence the styling direction of products in industries such as cookware, consumer electronics, office furniture and architectural building applications.
To introduce the 2023 Color of the Year and the three corresponding palettes to industrial designers, product designers and stylists, PPG’s industrial coatings business has released a video that tells the story of a young designer who reflects upon her career choices and the sacrifices she has made to pursue her dream.
This story is told with dramatic effect through the strong supporting cast of colors, Vining Ivy and the Serenity, Origin and Duality collections, all of which are creatively featured in multifaceted ways throughout.
More about PPG's color styling expertise, Vining Ivy and the three color palettes here https://www.ppgindustrialcoatings.com/en-US/coty
Video credits:
A PMI Production | |
Amara Vayder | Female Lead |
Michael Ashley | Male Lead |
Damien Christian D’Amico | Director |
Julia Hannan | Executive Producer |
Kevin Stiller | Director of Photography |
Colleen O’Neil | Production Coordinator |
Shawn Jackson | Sound Editor |
Dan Kusnir | Assistant Camera Operator |
Jillian Rose | Costume Designer |
Sam Mosco | Gaffer |
Axel Cubias | Grip |
Ben Palmer | Grip |
Ariana Depuy | Hair and Makeup Artist |
Iaysha Samad | Hair and Makeup Artist |
Ivan Avila | Production Assistant |
Vanessa L. Peterson | PPG Global Color Styling Lead |
Alicia Cafardi | PPG Associate Director, Global Marketing Communications |
Genna Niemiec | Senior Communications Representative |