Color

Set your brand apart with PPG's revolutionary color leadership

We believe color is dynamic. It is personal. It can influence consumers and define an automobile. It can set one vehicle apart from its competition. The right color complements the shape and form of a vehicle and helps define and enhance the OEMs brand strategy.

This is why the leading OEMs trust PPG Automotive. Our global presence enables us to calculate additional factors into our automotive color forecasts, including consumer mindsets, wellness preferences and other color-influencing dynamics that span cultures, countries, continents and industries.

PPG Global Color Leadership
Meet the team that delivers one of the world’s most comprehensive, well-informed and influential color forecasts for the global automotive industry.
Leading in Automotive Color
Learn more about how we create distinctive, individuated color palettes that can be differentiated by brand, model, application, marketplace and vehicle type.
Digital Styling Program
As a company on the cutting edge of color trends, design and formulation, PPG has developed a proprietary Digital Styling Program.
Automotive Color Popularity Report
Find out which colors and hues will be emerging in the year ahead and what's resonating with consumers' mindsets, preferences and regional variations.
History of Color
See how we're setting new standards for coatings performance and functionality driven by an emerging generation of advanced technologies.

The annual PPG color show for automotive OEMs

The annual PPG color show allows us to interpret a global color palette specific to the needs of the automotive OEMs. Our goal is to showcase trends and interpret contemporary color direction from all aspects of life. We assess not just what is visually appealing today but what is leading-edge in technology and has the capacity to grow in appeal, considering the color decisions made today appear on the road in three years.

Color trends are coupled with PPG’s use of one of the industry’s most innovative pigment technology and styling formulations to effectively showcase how color can transform a base automobile into a dream car. Because PPG is in the business of producing coatings for all surfaces on a vehicle, we never lose sight of the need to transform color trends into replicable paint standards for the global automotive marketplace.

PPG person's shirt

PPG's color leadership spans industries and marketplaces

PPG's network of 23 international color experts from automotive, architectural, aerospace and consumer products industries analyze design trends, consumer preferences and priorities across regional, cultural and global marketplaces to determine factors that will influence future color choices. The new colors and palettes introduced reflect developments across all these industries and influences.